Senior Event Marketing Manager

Job Description Chain Of Events is a Paris-based company, with a London-based marketing team, founded to organise Paris Blockchain Week (10,000+ attendees, 300+ sponsors, 500+ speakers, 400+ journalists and media). Paris Blockchain Week explores the latest developments in blockchain technology, its potential applications across a range of industries and total immersion into the Web3 universe for business– the place par excellence where community leaders, investors, entrepreneurs, corporate leaders, developers meet to explore future possibilities, from gaming and collectibles to art and fashion.

The renowned Paris Blockchain Week held its 5th edition as a live event from 8 to 12 April 2024 in the Carrousel du Louvre, Paris and online via a dedicated digital platform. Since its inception in 2019, PBW has established itself as a global meeting place for those currently in or exploring blockchain to engage in thought-provoking discussions on the digital assets industry at large. Supported by some of the leading figures in tech and politics, PBW will accelerate the growth of blockchain and digital assets in France and beyond. Website: www.parisblockchainweek.com

On 8 April 2024, Chain Of Events launched its first ever RAISE summit, a generative AI event for enterprise businesses. It was a resounding success and will expand into a 2-day conference in 2025 on 8 to 9 July at the Carrousel du Louvre.

We are looking for a results-driven Senior Event Marketing Manager with exceptional B2B event marketing experience to manage the marketing campaigns for Paris Blockchain Week and RAISE Summit (Gen AI). This is an opportunity to join a growing team and make a significant contribution to two world-class emerging tech events.

You will own the delivery of B2B marketing campaigns across multiple B2B channels, driving website traffic and conversions for delegate ticket purchases and sponsorship lead generation. You will be responsible for the event websites and landing pages, ensuring that they are optimised for best results and are kept up-to-date. You will be dedicated to continually testing, measuring, scaling, and evolving your campaigns.

Key Responsibilities:
Develop and execute comprehensive marketing strategies and campaigns to drive delegate ticket sales and sponsorship lead generation for Paris Blockchain Week and RAISE Summit.
Conduct marketing research and analysis to identify target audience segments, key market trends within the competitive landscape
Manage end-to-end campaign execution, including planning, copy and creative production, implementation, website conversion and performance tracking
Create compelling marketing messages and value propositions to effectively communicate the benefits of attending Paris Blockchain Week and RAISE Summit.
Manage campaign delivery through various marketing channels including: email marketing, organic social media, paid digital, content marketing, PR and partnerships to reach and engage target audiences
Monitor and analyse campaign performance metrics to optimise performance and identify opportunities for improvement
Collaborate with design, content and web developer to create impactful marketing assets and landing pages that drive ticket sales and lead generation growth
Ensure on-going website updates reflect the changing event offerings, including latest speakers, sponsors, partners, topics and useful information
Create marketing assets to leverage speaker and sponsor networks
Develop new audience nurture campaigns to raise awareness and build interest within new audience datasets
Manage monthly new data downloads into nurture campaigns
Manage relationships with external partners, media outlets, and PR agencies to maximise event exposure
Conduct market research and competitor analysis to inform marketing strategies and identify new opportunities
Monitor and analyse campaign performance metrics, providing regular reports and insights to stakeholders
Implement A/B testing and other optimization techniques to improve campaign effectiveness
Coordinate with event operations to ensure seamless integration of marketing activities with event logistics
Manage and mentor junior marketing team members, fostering a collaborative and high-performance work environment.
Stay up-to-date with the latest marketing trends and best practices, especially in the blockchain and event industries and apply relevant techniques to maximise ticket sales
Qualifications:
Bachelor's degree in Marketing, Business, Communications, or a related field.
Minimum of 5 years of experience in B2B event marketing, with a proven track record of driving ticket sales growth and sponsorship lead generation
Strong experience in email marketing, social media, paid digital advertising, public relations, and partnerships
Knowledge of event tech stacks and marketing automation tools
Excellent project management and organisational skills, with the ability to manage multiple stakeholders and priorities
Strong analytical skills with the ability to interpret data and generate actionable insights
Exceptional written and verbal communication skills
Ability to thrive in a fast-paced, dynamic environment
Experience in the blockchain industry is a plus
What We Offer:
Competitive salary and benefits package
Opportunity to work with a dynamic and innovative team in the blockchain and AI industries
Professional development and growth opportunities
A collaborative and supportive work environment
How to Apply:
Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and explaining why they are the perfect fit for this role. Please send your application to [email protected] with the subject line "Senior Events Marketing Manager Application - [Your Name]".