Senior Manager, Digital - YouTube

Develop and execute long-term YouTube and digital distribution strategies that maximise audience growth, engagement, and revenue across a defined global brand portfolio. Own and deliver against commercial KPIs (views, watch time, revenue, reach, and subscriber growth), ensuring performance meets or exceeds business targets. Shape the strategic direction of channel operations, informed by data, platform insights, and emerging content trends. Translate brand and business priorities into scalable, high-impact programming strategies for multiple markets and audience segments. Lead, manage, and develop a high-performing team of Channel Managers and Editors, fostering a culture of curiosity, accountability, creativity, and continuous improvement. Set clear objectives, support capability building, and provide regular coaching to ensure team members are equipped to deliver at a consistently high standard. Oversee editorial workflows and resource allocation, ensuring projects are prioritised strategically across brands, platforms, and verticals. Lead bi-monthly strategy sessions with Channel Managers to communicate updates, share best practices, and steer overall channel direction. Contribute to creative planning by sharing platform intelligence and identifying white-space opportunities for content innovation. Extensive direct experience managing high-performing YouTube channels at scale, with evidence of delivering strong commercial outcomes. Proven leadership capability, including experience managing, developing, and motivating digital teams. Strong commercial acumen with a track record of meeting or exceeding revenue and performance objectives. Advanced analytical skills, with the ability to interpret complex data and influence decision-making. Deep understanding of YouTube features, analytics tools, Content ID, downloadable reports, and live-stream functionality. Creative, proactive, and highly organised, with the ability to manage multiple fast-moving priorities. Excellent stakeholder management skills, with experience collaborating across functions and managing agency and platform relationships. Clear and effective written and verbal communication skills. Experience managing additional social platforms (e.g., Facebook, TikTok) is an advantage. Provide senior oversight of day-to-day global YouTube operations, applying deep platform knowledge, algorithm expertise, and trend forecasting to optimise performance. Build effective partnerships with Brand, Marketing, Production, and Analytics teams to ensure alignment and successful delivery of digital strategies. Expand and manage relationships with external agencies, vendors, and platform partners to strengthen market reach, localisation, and monetisation. Analyse channel and content performance using YouTube Analytics, Tubular Labs, and internal reporting tools to generate actionable insights and optimisation plans. Collaborate closely with the Entertainment Analytics team to refine reporting frameworks and support data-driven decision-making.