Senior Manager Portfolio Marketing

Portfolio Go-to-Market Strategy \u0026 Execution: Develop and execute a comprehensive portfolio marketing strategy for EMEA that aligns with Zebra\u0027s growth objectives, resonates with partners and customers, and establishes clear market priorities. Actively influence country-centric marketing plans, providing strategic consultation to sales and field marketing teams to ensure portfolio messaging is integrated effectively into local GTM execution. Collaborate with global and EMEA product management teams to ensure product launch readiness, leading the GTM execution for new solutions including our transformative AI-powered devices. Lead, mentor, and develop a high-performing team of portfolio marketers, fostering a culture of collaboration, data-driven decision-making, and commercial accountability. Oversee the creation and differentiation of relevant, targeted marketing assets, including whitepapers, case studies, solution briefs, and digital assets that support the GTM strategy. 10+ years of broad based marketing or product management experience including 3+ years people management and 2-3 years of indirect channel marketing experience (preferred) Technical and Audience Understanding: Solid knowledge of technical audiences (e.g., IT professionals, Operations, Developers) and a proven ability to engage them effectively by addressing their specific needs and decision-making processes. Clarity of thinking \u0026 vision - keen prioritization skills Organizational Agility: Matrix, direct and indirect management Influence/Negotiation/Partnership skills with product teams Drive results and execution Ability to thrive in matrixed organization environment Ability to technically understand how products fit in to create and deliver a solution Excellent presentation \u0026 communication skills Staff management/team leadership Understanding of holistic go-to-market readiness, especially readiness of different channels for the portfolio at large Competitive analysis, with a focus on neutralizing and responding to marketing tactics in region Demonstrated willingness to actively participate with vertical marketing teams and Demand Marketing teams