Senior Manager, Strategic Development Public Website

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Salary Range

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Job Description Summary

Job Description

JOB TITLE: Senior Manager, Strategic Development – Public Website

SALARY: From £76,194

LOCATION(S): Bristol, Chester, Halifax or Edinburgh

HOURS: Full time

WORKING PATTERN: Hybrid, 40% (or two days) in an office site

About this opportunity!

At Lloyds Banking Group, we’re redefining marketing by embracing cutting-edge technologies and investing in our systems, capabilities, and people. Our ambition is to lead the industry in digital marketing and customer experience, with a strong focus on creating needs-based content and seamless digital journeys.

Our website is a critical platform for enabling and supporting customers, while shaping consideration of Lloyds Banking Group, our brands, and products. Through the design and development of compelling site content that engages customers and maximises SEO and GEO reach, we aim to deliver experiences that exceed customer expectations.

What you'll be doing

This is a critical leadership role which drives innovation and informs the long-term evolution of the Public Website by transforming insights into scalable solutions. The Senior Manager is responsible for defining and delivering the website strategy and roadmap, leading opportunity discovery, and prioritising impactful interventions that align with business objectives and customer needs.

The role involves direct line management responsibilities, including leading a team, managing budgets, vendors, and cross-brand dependencies, and ensuring efficient resource allocation and timely delivery. The Senior Manager provides transparent progress updates to senior stakeholders and fosters collaboration across technical and business teams to deliver a measurable impact.

About us

Like the modern Britain we serve, we’re evolving. Investing billions in our people, data and tech to transform the way we meet the ever-changing needs of our 26 million customers. We’re growing with purpose. Join us on our journey and you will too…

What you’ll need

• Strategic execution: Demonstrates end-to-end leadership for major projects, from technical requirements to content delivery
• Awareness of emerging digital and website trends: Stay ahead of industry developments, integrating advancements like SEO, GEO, AI, and structured data to future-proof the website and maximise reach and performance.
• Collaboration: Works closely with technical teams and stakeholders to land solutions and manage complex dependencies.
• Values & behaviours: Thinks “We not Me,” builds trust, and influences across teams.
• Creative & innovative thinking: Translates insights into original solutions and brings fresh ideas. Uses data and analytics to support decisions and measure impact.
• Prioritisation: Drives prioritisation of experiments and projects that deliver measurable impact. Identifies and builds data-led business cases for new initiatives.
• Translating insights: Converts strategic concepts into actionable deliverables and KPIs.
• Managing budgets and resources: Oversees budgets, vendors, and resource allocation for timely delivery.
• Stakeholder management: Provides transparent progress updates and fosters trust with senior stakeholders.

About working for us

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.

We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.

And it’s why we especially welcome applications from under-represented groups.

We’re disability confident. So, if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual bonus award, subject to Group performance
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

Want to do amazing work, that’s interesting and makes a difference to millions of people? Join our journey.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks.  We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. 

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.