Senior Marketing Analyst

Senior Marketing Analyst - Leading Global Tech Brand
?? Location: Holborn, London (Hybrid - 3 days/week in office, flex to 2)
?? Salary: Up to £75,000 + Discretionary Bonus + 12% Pension

We're working with a global leader in the digital marketplace sector to find a Senior Marketing Analyst for their growing analytics team. This is a fantastic opportunity to shape marketing strategy for a household-name brand operating at huge scale across multiple international markets.

You'll play a pivotal role in analysing and improving the performance of marketing campaigns across both brand and direct response channels, delivering data-driven insights to inform strategic decision-making.

• Lead post-campaign analysis across a wide range of ATL and BTL marketing activity

• Work on attribution, incrementality, uplift analysis and personalised marketing strategies

• Deliver customer segmentation and insights to optimise channel mix and customer engagement

• Create visually compelling dashboards and reports in Tableau/Looker

• Collaborate closely with pricing, promotions, customer analytics, and marketing teams

• Influence the marketing effectiveness strategy for major brand and partner campaigns

• 3-4+ years' experience in Marketing Analytics or a similar insights role

• Strong SQL skills (must pass a short SQL assessment as part of the process)

• Experience with a visualisation tool (Looker preferred, Tableau also fine)

• Proven expertise in attribution, incrementality testing, personalisation, causal inference, and campaign analytics

• Strong communication and stakeholder engagement skills - able to deliver compelling data storytelling

• Experience working with multi-channel marketing data across brand and performance campaigns

• Be part of a major digital player operating at an international scale

• Work in a highly data-driven, innovation-focused environment

• Competitive benefits including up to 12% pension contribution and discretionary bonus

• Scope to work on cutting-edge analytics projects and gain exposure to a wide variety of methodologies

?? Excited by the opportunity to make a real impact at a high-growth, global tech company?
Apply now to find out more!