Senior Marketing & Communications Manager

Senior Marketing & Communications
Manager 

Location: London (40 Queen
Street, EC4R 1DD) with hybrid working (2 days office / 3 days remote) 

Salary: £60,000 – £62,000 per
annum plus generous annual leave and pension. Salary will be determined based
on skills, experience and alignment with the role, in line with our pay policy. 

Contract: Full-time, permanent 

About the Chartered Association of
Business Schools 

The Chartered Association of Business Schools
(Chartered ABS) is the voice of the UK’s business and management education sector.
We represent and support business schools across the UK, championing their
contribution to economic growth, productivity, innovation and leadership
development. 

Through our membership services, events,
professional development programmes, research and policy engagement, we help
business schools maintain world-class standards and create opportunities for
collaboration with business, government and higher education leaders. 

We are now seeking an experienced and commercially
minded Senior Marketing & Communications Manager to lead
our marketing performance, strengthen engagement across our brands and drive
growth through insight-led campaigns. 

Role Summary

Reporting to the Director of Communications &
External Relations, this is a key leadership role responsible for developing
and delivering marketing strategies across the Chartered ABS, Small Business
Charter and Certified Management & Business Educator (CMBE) brands. 

You will lead multi-channel campaigns that drive
event registrations, revenue growth, member engagement and subscription growth.
Combining strategic thinking with hands-on delivery, you will use data,
audience insight and digital innovation to optimise performance across email,
web, social media and CRM channels. 

A key focus will be developing the marketing
strategy for the CMBE scheme, supporting growth through lead generation,
conversion and retention. You will also lead and develop a small marketing
team, ensuring high-quality delivery, collaboration and continuous improvement. 

Key Responsibilities: 

• Lead integrated marketing campaigns for
  conferences, events, professional development programmes and membership
  services.


• Develop and optimise marketing strategies to
  increase engagement, registrations and revenue.


• Own the marketing calendar and ensure effective
  planning, segmentation and campaign delivery.


• Use CRM data, analytics and performance insights
  to improve audience engagement and campaign effectiveness.


• Lead the growth strategy for the CMBE scheme, from
  awareness through to conversion and retention.


• Create compelling marketing copy and content for
  senior business school and stakeholder audiences.


• Oversee email campaigns, website content, social
  media activity and digital communications.


• Maintain high editorial standards across
  communications channels.


• Manage marketing budgets, suppliers and external
  agencies.


• Lead, support and develop a small, high-performing
  marketing team.

About You 

You will be an experienced marketing and
communications professional with a strong track record in B2B marketing,
campaign delivery and audience engagement. 

You will bring: 

• Experience delivering successful multi-channel
  marketing campaigns with measurable results.


• Experience in event marketing and achieving
  registration or revenue targets.


• Excellent copywriting and editorial skills, with
  the ability to engage senior audiences.


• Strong analytical capability and experience using
  CRM, digital platforms and marketing insights to improve
  performance.


• Experience leading and developing
  teams.


• Strong organisational skills with the ability to
  manage multiple priorities and deadlines.


• Commercial awareness and a passion for
  understanding audiences and delivering value. 

Experience in membership organisations, higher
education, professional bodies or similar B2B environments would be
advantageous. 

Above all, you will be collaborative, creative and
data-driven, with the ability to turn insight into impactful marketing that
supports our members and organisational goals. 

What We Offer 

We offer a collaborative and supportive working
environment guided by our values of Community Building, Agile Expertise,
Authentic Accountability and Purposeful Impact. 

Our benefits include: 

• Hybrid working (minimum two days per week in our
  central London office)


• Generous annual leave plus bank
  holidays


• Attractive employer non-contributory
  pension


• Life assurance and wellbeing support


• Season ticket loans, cycle-to-work scheme and eye
  care support


• Flexible working arrangements 

How to Apply 

Applicants must have the right to work in the UK as
we are unable to sponsor work visas. 

Starting salary will be determined based
on skills, experience and alignment with the role, in line with our pay
framework.

To apply, please submit: 

• A CV, and


• A covering letter (maximum one page) explaining
  how you meet the person specification.

Applications should be sent by an email via the
button below. 

Closing date: 31 August
2026.

The advert may be closed earlier than the
advertised date, if we receive a high volume of applications.

The Chartered Association of Business Schools is an
equal opportunities employer committed to creating an inclusive workplace. We
welcome applications from people of all backgrounds and abilities and will
provide reasonable adjustments throughout the recruitment process where
required.