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Senior Marketing Executive

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Job Description - Senior Marketing Executive

Senior Marketing Executive
Location: York
Salary: £31.5k
Hours: Mon-Fri / 40 hours p/w / In office

Grafton Recruitment are delighted to be partnering with a leading private healthcare business in the York area who are looking for a Senior Marketing Executive. This role is vital to their operations at a time where the client is needing new ways of reaching their targeted audience via social media, including working with nationally-renowned creative agencies. With an excellent benefits package and a reputation of quality people, this is a lucrative opportunity for the right person to make their own.

Duties and responsibilities

  • Supporting KRA/KPIs as determined each year in the Society business objectives
  • Driving lead generation and high-quality traffic towards acquisition channels from social media
  • Brand awareness & consideration
  • B2C sales
  • B2B leads
  • Media & brand reputation
  • Review ratings
  • Complete, capture and self-monitor a minimum of 15 hours per annum of continuing professional development
  • Cost per acquisition, cost per lead
  • Budget management
  • Audit, Risk and Regulatory Compliance incl. DP, FCA, TCF
  • Driving brand awareness through achieving expected social media outcomes, reaching relevant target audiences
  • Improving existing customer/member engagement with the brand on social channels
  • Working with stakeholders and senior colleagues to utilise social media in growing employer brand and reputation

You will have:

  • Educated to degree level or equivalent
  • Strong and demonstrable written English and communications skills
  • Good critical analysis skills, demonstrable through experience and/or education
  • Experience of delivering marketing activity with strong measurable outcomes
  • Experience in managing social media channels, including targeting and paid spend
  • Experience in curating effective content for chosen target audiences
  • Monitoring campaign performance, reporting effectively, providing analysis and recommendations
  • Good diplomacy, negotiation and problem-solving skills
  • Experience in running end-to-end campaigns, often several concurrently
  • Can meet deadlines effectively and problem-solve where needed to ensure objectives are not missed
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