Senior Marketing Executive

Senior Marketing Executive
Location: York
Salary: £31.5k
Hours: Mon-Fri / 40 hours p/w / In office

Grafton Recruitment are delighted to be partnering with a leading private healthcare business in the York area who are looking for a Senior Marketing Executive. This role is vital to their operations at a time where the client is needing new ways of reaching their targeted audience via social media, including working with nationally-renowned creative agencies. With an excellent benefits package and a reputation of quality people, this is a lucrative opportunity for the right person to make their own.

Duties and responsibilities

• Supporting KRA/KPIs as determined each year in the Society business objectives
• Driving lead generation and high-quality traffic towards acquisition channels from social media
• Brand awareness & consideration
• B2C sales
• B2B leads
• Media & brand reputation
• Review ratings
• Complete, capture and self-monitor a minimum of 15 hours per annum of continuing professional development
• Cost per acquisition, cost per lead
• Budget management
• Audit, Risk and Regulatory Compliance incl. DP, FCA, TCF
• Driving brand awareness through achieving expected social media outcomes, reaching relevant target audiences
• Improving existing customer/member engagement with the brand on social channels
• Working with stakeholders and senior colleagues to utilise social media in growing employer brand and reputation

You will have:

• Educated to degree level or equivalent
• Strong and demonstrable written English and communications skills
• Good critical analysis skills, demonstrable through experience and/or education
• Experience of delivering marketing activity with strong measurable outcomes
• Experience in managing social media channels, including targeting and paid spend
• Experience in curating effective content for chosen target audiences
• Monitoring campaign performance, reporting effectively, providing analysis and recommendations
• Good diplomacy, negotiation and problem-solving skills
• Experience in running end-to-end campaigns, often several concurrently
• Can meet deadlines effectively and problem-solve where needed to ensure objectives are not missed