Senior Marketing Executive

Senior Marketing Executive - Thirsk - Full time office based - Manufacturing company - £30,000 - £40,000 + Bonus + Benefits

This well established company are looking for a proactive, commercially minded Senior Marketing Executive to join their dynamic marketing team. This role is ideal for an experienced marketing professional with a strong background in digital and traditional marketing who is looking to take ownership of campaign delivery, content strategy, performance analysis, and contribute directly to the continued growth of their brand

Key Responsibilities

* Lead and support the development and execution of integrated marketing campaigns across digital and print, including:
* Website development and management
* Content planning and creation across formats
* SEO strategy and implementation
* PPC campaigns and tracking
* Design and production of event and training collateral
* Paid social advertising (Meta, LinkedIn, TikTok, etc.)
* Email marketing and campaign automation
* Advertising (print/digital) and PR coordination
* Design and sourcing of print collateral and branded merchandise
* Conduct in-depth weekly and monthly performance analysis of digital campaigns (SEO, PPC, Paid Social, Email etc), identifying key insights and areas for improvement
* Maintain and segment marketing email databases, ensuring GDPR compliance, and build targeted email campaigns with measurable KPIs
* Carry out monthly competitor, customer, and market analysis to support strategic decision-making and identify new growth opportunities
* Prepare comprehensive monthly reports covering campaign performance, audience insights, and channel effectiveness for key stakeholders

Essential Skills and Experience

* Minimum 5+ years of hands-on experience in a similar marketing role, either in-house or agency-side
* Proven experience managing multi-channel marketing campaigns with measurable results

Strong knowledge and experience in:

* Meta Business Manager & Ads Manager
* LinkedIn Campaign Manager
* X for Business, YouTube Ads, TikTok for Business
* WordPress website management
* Email & CRM platforms (e.g., Mailchimp, Campaign Monitor, HubSpot, etc.)
* SEMrush or similar SEO tools
* Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent
* Microsoft Office (PowerPoint, Word, Excel)
* Strong analytical mindset with the ability to extract insights and turn data into actionable strategies
* Outstanding written and verbal communication skills
* Highly motivated, self-starter with a passion for marketing innovation and continuous learning

You will be working in the state of the art office in Thirsk so you will need to be based within commuting distance.

Sponsorship will not be provided for this role.

We are interviewing currently so apply now for immediate consideration for the Senior Marketing Executive position or contact Stuart Barnes at ITSS Recruitment for further information.