Senior Marketing Executive

Job Description

Company: 72Point

Location: London

About Us:

72Point is a multi-service content agency who harness unrivalled media relationships and know-how to develop creative and strategic campaigns that generate mass media coverage. The group consists of OnePoll, 72PointPLAY, OATH and PINPEP. Together we use our media insight to reimagine PR and provide news generation, research, video, photography, stunts, design and creative expertise all under one roof.

No other agency operates like ours in terms of volume of coverage, quality of content and diversity of output. We exist to serve the PR ecosystem, as we play a vital role in ensuring that our campaigns – and many of the other brilliant agencies we work with – are seen and heard by their target audiences.

We are seeking a highly skilled Senior Marketing Executive with strong digital marketing capabilities to join our talented team and elevate our digital presence.

Job Overview:

The Senior Marketing Executive will play a pivotal role in developing and executing comprehensive marketing strategies to enhance 72Point Group (and the brands within it) brand visibility and client engagement.

The ideal candidate will have a deep understanding of digital marketing channels, exceptional creative thinking, and a proven track record in driving successful marketing campaigns. This role requires a strategic thinker with strong analytical skills, creativity, and a passion for staying ahead of digital marketing trends.

Key Responsibilities:
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Develop and implement effective digital marketing strategies to achieve business objectives.
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Lead and manage digital marketing campaigns across various platforms, including SEO, SEM, social media, email marketing, and content marketing.
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Analyse and optimise campaign performance using analytics tools, providing actionable insights and recommendations.
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Collaborate with the creative team to produce compelling content that resonates with target audiences.
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Manage all the brand within the group’s social media presence, creating and curating engaging content.
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Conduct market research and competitor analysis to identify opportunities for growth and improvement.
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Monitor industry trends and emerging technologies to keep the agency at the forefront of digital marketing innovation.
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Develop and maintain strong relationships with clients, understanding their needs and delivering tailored marketing solutions.
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Prepare and present comprehensive reports on campaign performance and ROI to senior management.
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Mentor and guide junior team members, fostering a culture of continuous learning and development.

Qualifications:
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Minimum of 5 years of experience in digital marketing, preferably within an agency setting.
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Proven experience in managing successful digital marketing campaigns with measurable results.
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Strong knowledge of web, SEO, SEM, social media advertising, email marketing, and content marketing.
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Proficiency in using digital marketing tools and analytics platforms (ideally hubspot and salesforce).
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Excellent written and verbal communication skills.
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Creative thinker with the ability to generate innovative ideas and solutions.
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Strong analytical skills and attention to detail.
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Ability to work independently and collaboratively in a fast-paced environment.

Preferred Skills:
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Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software.
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Knowledge of HTML, CSS, and other web development languages.
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Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications.

What We Offer:
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Competitive salary and benefits package.
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Opportunity to work with a dynamic and creative team.
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Flexible working hours.
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Continuous learning and professional development opportunities.
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A vibrant and inclusive workplace culture.

Salary:

£35,000 - £38,000