Senior Marketing Executive (Brand Loyalty)

Senior Marketing Executive (Brand Loyalty)
 

Salary: £28,750 - £30,000 incl. London Weighting + excellent benefits

Contract length: 12 month FTC

Location: Angel, London

Are you a passionate marketeer who understands the importance and value of supporter loyalty?

Does the idea of building a lasting relationship through testing data and content to build a relationship with Cancer Research UK’s supporters excite you?

Will you help us put the supporter need at the heart of everything and inspire them to join us to beat cancer together?
 

We are looking for a driven Senior Marketing Executive to...

• Support the Marketing Manager in campaign planning and delivery of best in class communications with our supporters
• Drive supporter engagement through delivering high performing email communications
• Build loyalty through the delivery of a loyalty communications plan, to time, budget and meeting agreed KPIs, by testing data, creative and challenging results.
• Manage campaign delivery including buying, target audience, data management and production
• Brief designers and develop fundraising materials that align with our brand guidelines and tone of voice
• Build great relationships with key stakeholders internally and externally to help ensure the delivery of effective campaigns
• Write & edit copy, collate assets and proof emails and artwork
• Ensure that campaigns are aligned, integrated and thoroughly evaluated to support our brand objectives.

Here at Cancer Research UK, our understanding of cancer is increasing at a faster pace than ever before, and more people are surviving thanks to the work we do. Great marketing obviously plays a key role in Fundraising and Marketing and is key to help us achieve our ambitious income goals. You will drive improvements to ensure our campaigns are at the top of their game.

You can help us save millions of lives through...

• Strong experience of delivering email communications, including planning, copywriting and build
• Experience in managing direct marketing campaigns across a range of channels including email, social media, digital advertising, direct mail and SMS, including data planning, selections and processing
• Experience working with external agencies and in-house teams to deliver campaigns
• Strong copywriting and proof reading skills to create engaging supporter communications 
• Data driven with experience of interpreting results and recommending opportunities for optimisation
• Budget management experience, including financial administration
• Your brilliant supplier and relationship management skills to deliver campaigns efficiently and with as much added value as possible
• Demonstrable ability to plan and prioritise own workload, meeting deadlines and dealing with changing priorities and deadlines.

What’s in it for you?

We can also offer you…

• Learning & development opportunities that are tailored to you
• A wonderful culture where everyone feels valued
• 25 days leave per annum with the option to buy 5 extra days
• Excellent pension scheme
• Life assurance
• Season ticket loan
• Volunteering opportunities
• Fantastic work/life balance and flexible working

Our relentless drive towards beating cancer means that we’re constantly trying new avenues, which means you’ll be innovative, open-minded and adept at working with ambiguity. You’ll also be able to engage and win people over, convey complex ideas succinctly and have tenacity. If that sounds like you, then we want you to be part of our team. Together we will beat cancer.

Closing date: Sunday 17th March 2019, 23:55

At CRUK we value diversity and we're committed to creating an inclusive culture where everyone is able to be themselves and to reach their full potential. We actively encourage applications from people of all backgrounds and cultures and believe that a diverse workforce will help us to beat cancer sooner.

Please note, from 2019, we will be relocating from our current offices in Islington to a new office space in Stratford, close to the Olympic Park.