Senior Marketing Manager

Our purpose is simple: improving lives through work. Here at Reed.co.uk, we do this by connecting people to a world of career opportunities online.

We are the UK’s leading destination for careers, and we match millions of people to new career opportunities every day. We have big plans for the future and are on the lookout for people to join our team

Pay Range

£60,000 - £65,000 per annum

Job Description

Reed.ai is looking for a Senior Marketing Manager to join their team in Holborn, London.

Overview

Reed.ai is an early-stage AI company on a mission to transform the way people find work and businesses find talent. We’re scaling fast, moving with purpose, and building something genuinely exciting in a market that’s ready to be disrupted. We have ambitious plans to deliver a service for SMEs that saves them time and money while helping them find the right people, and we need the right marketing leader to help us get there. 

We’re looking for a Senior Marketing Manager with real gravitas, someone strategic, creative, and relentlessly hands-on. You won’t just plan campaigns; you’ll own them from brief to result. You’ll bring expertise across paid social, SEO, and PPC alongside a deep instinct for what drives growth. You’re not here to complain about gaps — you’re here to fill them, build what’s needed, and make things happen. If you’re energised by the challenge of building a high-performing marketing engine from the ground up, this was written for you. 

This is a rare opportunity to take full ownership of marketing at an AI company with serious ambition and enterprise backing. Working directly alongside the Chief Customer Officer, you’ll help define the brand and marketing strategy that drives our future revenue growth. The impact you have here will be visible, measurable, and lasting.

Key responsibilities

• Partner with the Chief Customer Officer and GTM lead to co-develop a bold, commercially driven brand and marketing strategy that sets Reed.ai apart in a crowded market.

• Own marketing performance E2E, setting the bar high, holding the team to it, and always pushing to improve; you analyse, iterate, and accelerate.

• Lead multi-channel campaign execution across paid social, SEO, PPC, email, and beyond, with a sharp, segment-led strategy that reaches the right audiences and converts them.

• Build and automate scalable marketing workflows that allow the team to punch above its weight, doing more, faster, without sacrificing quality.

• Drive performance across every channel, ATL and BTL, ensuring every campaign has impact, every pound of budget is accountable, and every touchpoint builds the brand.

• Balance long-term strategy with real-time agility, you know when to stick to the plan and when to seize the moment, and you move quickly when it matters.

• Inspire the wider team with high standards and high energy, creating a culture where people are motivated, accountable, and proud of the work they put out.

• Take ownership of the marketing budget with rigour and commercial discipline , forecasting accurately, tracking spend, and making every investment count.

Skills and experience

• Experience in delivering on a marketing strategy from conception to delivery. You can zoom out to see the full picture, build a growth marketing strategy that connects to business goals, and then zoom back in to make it happen.

• Strong understanding of organic and paid activity - you know how to create a brand that generates organic traffic, whilst maximising commercial return for every £ spent.

• Data-driven and intellectually honest, you test, learn, and adapt without ego, always chasing the approach that works rather than the one you first thought of.

• A sharp writer, you craft content that cuts through, whether that’s a campaign headline, a nurture email, or a brief for a creative team.

• Defined a budget including commercial ROI definitions, responsible for managing and reporting on spend and ensuring maximum return from every pound, holding yourself accountable to the numbers.

• A powerful communicator with real gravitas, you can hold a room, influence stakeholders at every level, and bring people on the journey with you.

• Work with sales to generate leads that they can convert - knowing how to find the target customer and translate that you.

• Hands-on CRM expertise including SMTP, you’ve worked with platforms like HubSpot or ActiveCampaign and know how to build automated journeys that actually convert.

• Proven expertise in defining and executing paid social, SEO, and PPC strategy, developing the workflows that will enable scale, including the use of agentic tools.

• You know how to build visibility, drive qualified traffic, and optimise spend across channels to deliver measurable growth.

• Experience with WhatsApp B2B/B2C communications (broadcasts and live two-way conversations) is a must have.

• Strong email marketing capability, you build campaigns that engage, nurture, and convert, using pre-designed components and your own creative instincts to drive results.

• A team player with bold ideas, you collaborate generously, challenge constructively, and never stop looking for a smarter way to do things.

• Adaptable and outcome-obsessed, you pivot when you need to, stay focused on what matters, and never use “it’s not my job” as an excuse.

• Digitally fluent and commercially sharp, you understand AI products, the recruitment market, and how to connect the two in a way that excites and converts customers.

• Genuinely excited by AI, you’re curious, fast to learn, and can articulate what makes a product brilliant in a way that builds confidence and drives action.

• 4–5+ years in a growth marketing role, ideally with start-up or scale-up experience, you’ve built things from scratch, owned performance channels, and have the results to show for it.

Key Measures & Targets

• Revenue

• Conversion

• Time to hire

• Retention

• Brand awareness

• Performance metrics per channel, efficient and performant

• Executing in a timely way against agreed strategies, driving the right target sectors of employers and candidates to the product 

Why this role 

You’ll have genuine ownership, impact, and the freedom to shape our growth.. No layers, no red tape, just a brilliant team moving fast on something that matters. And as we grow, this role has a clear path to leading the wider marketing team moving forward. If you’re hungry to grow something great, we’d love to hear from you.

Benefits

• Hybrid working as standard

• 25 days annual leave plus bank holidays

• Flexible holiday scheme

• Contributory pension scheme

• Enhanced family leave benefits

• Insurance benefits including life assurance

• Love Mondays events

• Office in a fantastic location, with countless bars, restaurants and theatres right on the doorstep

We’re always on the lookout for people who want to make a difference and are passionate about helping others progress their careers. It's time to Love Mondays!