Senior Marketing Manager, Sports Disney+ EMEA

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About the Role & Team 
Disney+ is The Walt Disney Company’s Direct to Consumer streaming service. Launched within the EMEA region in 2019 it includes long and short form content from Disney, Marvel, Star Wars and National Geographic.  Disney+ is a key business priority for TWDC and has quickly become a growth engine for the business. In February 2021 it expanded its proposition in EMEA to include General Entertainment with a broad range of content targeted at adults, then in 2024 it expanded further to include Sports. The service has already been recognised externally as ‘streaming service of the year’ in many markets and has been commended for its appealing and easy to use interface accessed across multiple platforms (e.g., television, mobile devices, PCs).   

The Disney+ team is responsible for the strategy and day-to-day commercial performance and operations of Disney+ across Europe and future market launches across Middle East and Africa. This position will be located in London regional HQ with flexible working policies and will specifically focus on leading our Sports marketing in order to drive awareness and excitement for our sports offering, and our continued growth through customer acquisition and engagement.   

The Senior Marketing Manager, Sports – Disney+ will lead the development and execution of the sports marketing strategy across EMEA, driving awareness, engagement, and demand for Disney+’s sports offering. 

This pivotal role sits within Disney+’s Content Marketing team and operates in close collaboration with ESPN, Networks, and third-party rights holders, as well as cross-functional Disney+ verticals including merchandising, commercial, performance, finance, PR, social, product, and analytics. 

The successful candidate will deliver best-in-class sports marketing campaigns, as part of a broader strategy to position Disney+ as the ultimate destination for both entertainment and live sports.  

This role will be based in our London Hammersmith office, 4 days a week, with either a Monday or Friday working from home.

You’ll join a team grounded in our Disney values — acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.

What You Will Do 

Strategic Leadership 

• Develop and execute the regional Disney+ Sports marketing strategy, ensuring alignment with the overarching Disney+ marketing sync plan and regional business priorities 
• Work with our Disney+ and ESPN colleagues to deliver complementary, cross-platform marketing plans that leverage the combined strength of Disney+ and ESPN to maximize reach, resonance, and brand impact 
• Serve as the Disney+ Sports marketing lead across the region, acting as the key liaison between Disney+ Global Marketing, Business Development, and ESPN teams. 

Brand Building & Creative Excellence 

• Oversee the development of outstanding sports creative across all EMEA territories, ensuring a consistent look and feel, tone of voice, and message hierarchy while adapting to local market nuances where needed 
• Partner with internal creative and external agencies to deliver world-class, culturally relevant campaigns that engage diverse sports audiences 

Channel & Audience Expertise 

• Act as a subject-matter expert across all marketing channels, with a particular focus on social, influencer, and digital marketing. 
• Engage the analytics and insights teams to understand audience behaviours, content viewing drivers, and effective ways to reach and retain sports viewers 

Partnerships & Collaboration 

• Collaborate with Disney+ business verticals to deliver integrated campaigns that drive both brand and business objectives. This will include: 
• Merchandising teams to build a cohesive approach to Sports on our platform 
• Our in-house social team to deliver innovative social and influencer strategies to deepen engagement and community building among sports fans 
• Our PR team, to build a drumbeat of news and events that will keep Disney+ Sports offering front and centre in earned media 
• As well as product, performance commercial and finance teams 
• Work closely with Networks, ESPN, and third-party rights holders to coordinate and amplify joint marketing initiatives 
• Provide marketing input into rights negotiations, ensuring fan insights and promotional potential inform acquisition decisions. 

Execution & Measurement 

• Manage end-to-end campaign planning, budgeting, and delivery across EMEA markets 
• Track and evaluate performance metrics, applying insights to optimize future campaigns and drive continuous improvement 
• Champion innovation, testing new formats, technologies, and creative approaches to elevate Disney+’s sports marketing

Required Qualifications & Skills  

• Extensive experience in sports marketing, ideally within a media, streaming, or entertainment environment 
• Proven expertise in social, influencer, and digital marketing, with strong examples of creative and measurable impact 
• Experience leading multi-market campaigns within complex, matrixed organizations 
• Deep understanding of sports fan culture and how to connect authentically across different sports and territories. 
• Demonstrated ability to translate audience insight into compelling creative strategy 
• Strong leadership, collaboration, and stakeholder-management skills, with confidence working across senior levels and global teams 
• Exceptional communication and presentation abilities 
• A proactive, strategic, & highly organized marketer who thrives in a fast-moving environment 

The Perks  

• 25 days annual leave 
• Private medical insurance & dental care 
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free 
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing 
• Excellent parental and guardian leave 
• Employee Resource Groups – WOMEN @ Disney, Disney Mosaic, Disney PRIDE, our disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST. 

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.  

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. 

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