Senior Marketing Professional - Retail Financial Services

A strategic and results-driven senior marketing professional is sought to own and drive marketing for a retail financial services business in the UK

This is a pivotal mid-level leadership role for well rounded marketer who will be responsible for the Direct-to-Consumer (D2C) go-to-market strategy.

You will build brand, acquire customers, and drive engagement through digital and offline channels

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Key Responsibilities

• Strategy & Leadership:
• Liaise with Global marketing resource to develop and implement the integrated country marketing plan (digital and brand)

• Digital D2C Acquisition & Growth:
• Plan all performance marketing channels
• Optimize the full digital customer journey

• Brand & Communications:
• Build and elevate brand presence in the UK.
• Localize and adapt global brand campaigns, messaging, and creative assets for cultural relevance and compliance.
• Keep abreast of competitor strategy and performance

• Platform & Product Marketing:
• Possess a deep understanding of platform's features, benefits, and user experience.
• Partner with the Product team to launch new features and drive platform adoption through effective marketing campaigns.
• Create compelling educational and informational content that demystifies investing for a retail audience.

• Stakeholder & Group Liaison:
• Serve as the primary marketing contact between the UK business and Group/Global marketing teams.
• Proactively liaise with Group resources (e.g., central digital hubs, brand teams, marketing technology) to leverage tools, best practices, and shared services.
• Ensure local activities align with global brand guidelines, technology platforms, and compliance frameworks.

Qualifications & Experience

• Bachelor's degree in Marketing or equivalent experience.
• 5 years minimum experience of proven marketing experience within retail financial services , fintech , or a closely related D2C digital industry.

*** Please note - attendance in the office Monday-Friday will be essential***