Senior Paid Media Analyst

Hybrid Working – 3 Days in the Office, 2 Days from Home

Placr Recruitment are looking for an experienced Senior Paid Media Analyst to join a growing and innovative digital marketing agency based in Brighton. This is an excellent opportunity for a commercially minded Paid Media professional who is passionate about delivering outstanding results across a diverse portfolio of eCommerce and lead generation clients.

This role offers genuine career progression, with the opportunity to move into either a people management or account management position in the future, whilst helping shape the strategic direction of the Paid Media department.

Key Responsibilities

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• Create, manage and optimise Paid Media campaigns across Google Ads and Microsoft Ads
• Conduct keyword, audience and competitor research to support campaign strategy
• Manage budgets, bidding strategies and campaign performance to achieve KPIs including CPA and ROAS
• Optimise targeting, audience segmentation, ad copy and landing pages
• Monitor campaign performance and identify opportunities for improvement
• Analyse data using Google Analytics 4 and Looker Studio
• Work with Data teams on tracking, attribution and reporting accuracy
• Conduct A/B testing across ads, audiences and landing pages
• Support conversion rate optimisation (CRO) initiatives
• Produce client reports with insights and recommendations
• Assist with audits, forecasting and seasonal campaign planning
• Optimise product feeds within Google Merchant Centre
• Build strong client relationships and manage multiple campaigns effectively
• Stay up to date with industry trends, AI tools and platform developments

Skills & Experience Required

• Strong experience managing Google Ads and Microsoft Ads campaigns
• Excellent knowledge of Google Analytics 4 and conversion tracking
• Experience with Search, Shopping, Performance Max and Remarketing campaigns
• Knowledge of Google Tag Manager, Consent Mode and attribution models
• Strong analytical, reporting and problem-solving skills
• Experience with bid strategies, ROI optimisation and budget management
• Strong communication, presentation and client management skills
• Understanding of CRO principles and customer journey optimisation
• Experience with AI-driven campaign tools and automation
• Proficient with Looker Studio, Microsoft Office and Google Workspace

Desirable

Experience with Paid Social platforms including Meta, LinkedIn or TikTok.

Experience with Programmatic Advertising.

Experience managing eCommerce campaigns.

Knowledge of Google Merchant Centre and product feeds.

Experience in forecasting, media planning and budget management.

Benefits include 28 days annual leave plus bank holidays, a hybrid working model, and a central Brighton office location. Employees also benefit from enhanced maternity, paternity, adoption and sick pay, access to an Employee Assistance Programme, and a Scottish Widows pension scheme.

The company offers a strong focus on personal and professional development through ongoing training opportunities, personal development plans with bi-annual reviews, and annual salary reviews. There is also a genuine culture of internal promotion and career progression.

Additional perks include office closure between Christmas and New Year, eye test vouchers, an employee referral bonus scheme, regular company social events, summer and Christmas parties, birthday Amazon vouchers, and complimentary artisan coffee, fresh fruit, cakes and treats in the office
Only candidates based in UK and eligible to work in UK are allowed