Senior Paid Media Executive

Job Description

Reporting to your Paid Media Manager you will support them across a portfolio of paid media campaigns – focusing on Paid Search and Paid Social but affording the opportunity to expand into Display, Native and Addressable Media.
Your role is to support the planning and delivery of campaigns within your portfolio. This is a hands-on role that requires a mathematical and analytical mind with a focus on building and optimising campaigns across multiple platforms.
You will also be expected to take ownership of specific campaigns within your portfolio and need to prioritise and self-organise to deliver the best performance for our clients.

Key Responsibilities
Account builds
Keyword research
Audience planning
Account structure planning & idea generation
Shopping feed setup
Ad copy writing & liaising with the creative team on asset production
Account uploads (using Google Ads Editor for paid search)
Account management:
Day to day account checks
Bid management and campaign adjustments
Analyse campaign performance and key on-site metrics using Google Analytics
Search query reports
Audience analysis
Analysing and reporting on campaign data using Microsoft Excel
Identify challenges and devise solutions
Suggesting next steps to improve campaign performance
Planning & reporting:
Devising strategies for search and social campaigns.
Internal planning meetings
Working with clients to forecast and set targets
Working with clients to assist in building trust and relationships
Client meetings and calls – on-boarding, weekly calls, monthly meetings and quarterly planning
Working with our data team to produce reports based upon client needs
Auditing accounts confidently

Essential Skills:
Experience in digital marketing campaign management, being the lead on media campaigns
An in-depth knowledge and experience in running campaigns across Google and Bing Ads, and Facebook Ads Manager, with high performance
Previous experience working within an agency or client team environment
A strong understanding of bid/budget management strategy
A strong understanding of attribution models and the ability to guide clients on what works best for them as a business.
Ability to analyse campaign performance and key on-site metrics using Google Analytics
The ability to deliver insightful analysis that drives improved performance
Excellent MS office skills: Word, Excel & PowerPoint
Advanced skills in Microsoft Excel (e.g. complex formulae and PivotTables)
An understanding of wider marketing principles: understanding user journeys and how to influence them through paid campaigns, implementing effective marketing messaging at all stages of the funnel

Desirable Skills:
Any experience with the following platforms:
Snapchat Ads Manager
Twitter Ads
LinkedIn Ads Manager
Any Display DSPs
Experience using the Google Marketing Platform (Search Ads 360, Display and Video 360, Analytics 360 etc.)
Experience pitching paid media campaigns to potential clients.