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SugarAI is redefining CRM for the age of AI.
We’re delivering on the original promise of CRM—turning fragmented customer and revenue signals into clear, prioritized action. Instead of more dashboards or surface-level insights, we help teams focus on what matters most and know exactly what to do next.
More than two decades after our founding, we’re entering a new chapter with clarity and momentum—building intelligent, intuitive solutions that work within the flow of how teams actually sell and serve. We’re focused on solving complex, real-world challenges where relationships, context, and precision make all the difference.
Our global team is united by a shared commitment to impact, ownership, and continuous growth. We create an environment where thoughtful ideas move quickly, where people are trusted to lead, and where flexibility supports how great work gets done.
If you’re excited to help shape what’s next in AI-driven CRM—and build technology that drives real outcomes—we’d love to meet you.
What You Will Bring: (Key Responsibilities)
Strategic Roadmap Ownership & Product Leadership
Own, define, and continuously evolve the product roadmap for SugarAI capabilities, ensuring alignment with strategic priorities, customer needs, and business outcomes
Act as a mini product leader, connecting vision, execution, and commercial impact
Drive transparency and alignment by clearly communicating priorities, trade-offs, risks, and progress across stakeholders
Ensure all initiatives are grounded in customer value, business impact, and technical feasibility
Identify and drive long-term strategic bets and growth opportunities across the product portfolio
Product Strategy, Planning & Agile Execution
Lead planning efforts that balance long-term vision with near-term delivery
Partner closely with Engineering and UX to scope, design, and prioritize solutions that balance innovation and scalability
Manage and continuously refine a dynamic product backlog, balancing quick wins, foundational investments, and strategic initiatives
Own the end-to-end product lifecycle from discovery and validation through delivery and post-launch optimisation
Drive high-quality agile execution, ensuring work is well-defined, prioritised, and delivered efficiently
Customer & Data-Driven Decision Making
Gather, analyse, and synthesise customer insights to ensure the product solves real problems
Define, own, and track key success metrics (KPIs) including adoption, engagement, and revenue impact
Use qualitative and quantitative data to inform prioritisation, validate hypotheses, and guide iteration
Maintain direct and continuous engagement with customers and stakeholders to refine product direction
Cross-Functional Leadership & Influence
Lead without authority, aligning Product, Engineering, Sales, Marketing, and Customer Success around shared outcomes
Influence senior stakeholders and leadership teams, contributing to broader business strategy
Drive cross-functional coordination to ensure successful delivery, go-to-market alignment, and product adoption
Champion improvements in team processes and ways of working to increase efficiency and effectiveness
Product Leadership & Team Development
Mentor and support other product managers, elevating product thinking, execution quality, and impact
Help establish and scale best practices in product management, discovery, and delivery
Contribute to building a high-performing product culture focused on outcomes, ownership, and continuous improvement
Act as a role model for strong product leadership behaviours across the organisation
What You Will Bring: (Qualifications/Experience)
Experience
5+ years of experience in product management with a strong track record of delivering B2B SaaS products
Experience with CRM platforms, customer engagement tools, or workflow automation solutions is highly desirable
Proven ability to own product strategy and influence decision-making at senior levels
Product & Leadership Skills
Strong understanding of roadmap development, prioritisation frameworks and agile methodologies
Ability to balance strategic thinking with execution excellence
Demonstrated experience influencing cross-functional teams and stakeholders
Experience mentoring or leading other product managers is a strong plus
Technical & Analytical Skills
Solid technical acumen, including familiarity with APIs, integrations, and data models
Strong ability to use data to drive product decisions and measure success
Communication & Stakeholder Management
Exceptional communication and storytelling skills
Ability to engage effectively with both technical and non-technical audiences
Strong stakeholder management with the ability to build alignment and drive decisions
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