Senior Product Manager - PLG

What You’ll Do 

• Own and lead Product-Led Growth initiatives across the Cato platform, driving product adoption, activation, conversion, and expansion. 

• Design and optimize end-to-end PLG journeys, including onboarding, trials, freemium, paid plans, and upgrade paths. 

• Define and evolve freemium and SMB-focused business plans, packaging, and entitlements. 

• Translate PLG strategy into clear product requirements and drive execution with R&D and go-to-market stakeholders. 

• Work closely with Marketing, Sales, and R&D to align self-serve and sales-assisted growth motions. 

• Conduct market and competitive research to identify PLG opportunities in the networking and security space. 

What You Bring 

• 5+ years of Product Management experience in B2B SaaS. 

• Deep understanding of Product-Led Growth, including SaaS metrics, freemium and trial models, and PLG-driven customer journeys. 

• Strong experience defining and delivering user-facing product experiences, with a solid understanding of UI/UX principles. 

• Background or strong familiarity with networking and security technologies. 

• Understanding of the SMB networking and security market, including customer needs and the services these customers typically purchase. 

• Strong leadership and communication skills with the ability to influence cross-functional teams.