Senior Regional Sales Manager- London

If you’re a senior retail or healthcare leader who thrives on driving performance, developing high-performing teams, and leading large-scale operational success, this could be your next move.

This is an opportunity to join Boots Hearingcare as a Senior Regional Sales Manager, leading a multi-site region to deliver commercial growth, operational excellence, and outstanding customer outcomes across a complex and fast-paced healthcare retail environment.

You’ll take ownership of regional performance across multiple clusters, leading and developing Cluster Managers while driving sales, customer experience, engagement, and operational delivery- backed by the scale, investment and innovation of Boots Hearingcare and Sonova.

This isn’t just operational management- it’s regional leadership.

The environment

You’ll operate within a senior leadership structure, working closely with operational leadership, support functions, and regional teams to deliver a high-performing and customer-focused retail operation.

The role offers:

• Leadership of a large multi-site healthcare retail region


• Direct impact on sales growth, customer experience, and operational performance


• Ownership of regional KPIs, budgets, and strategic delivery


• Opportunity to coach and develop high-performing leadership teams


• Exposure to business transformation, growth initiatives, and operational improvement


• Collaboration with senior stakeholders across the wider business

This role is about leading performance, not simply managing processes.

The role

As a Senior Regional Sales Manager, you’ll:

• Lead regional clusters to deliver commercial, operational, and customer performance targets


• Coach, develop, and support Cluster Managers and regional leadership teams


• Drive sales growth, productivity, and continuous improvement across the region


• Monitor KPIs and implement strategies to improve underperformance


• Conduct regular cluster and store visits to assess performance and provide coaching


• Ensure exceptional levels of customer care and service quality across all locations


• Support recruitment, succession planning, and talent development across the region


• Manage regional budgets and operational performance


• Identify opportunities for growth, revenue improvement, and cost efficiencies


• Support network planning, including new store openings and operational changes


• Lead engagement initiatives and help foster a high-performance culture aligned to Sonova values


• Handle escalated operational, customer, and people-related issues effectively

You’ll be trusted to lead from the front, influence performance, and drive a culture of accountability, engagement, and continuous improvement.

What’s in it for you

• Competitive salary (DOE)


• Car Allowance


• Monthly & Annual performance related bonus


• 25–30 days annual leave plus bank holidays


• Boots Discount Card


• Pension scheme & life assurance


• Flexible Benefits Box


• Telus wellbeing support – confidential support inside and outside work


• Long service awards recognising your contribution


• Ongoing leadership and development opportunities

What we’re looking for

• Strong multi-site leadership experience within retail, healthcare retail, or a similar customer-focused environment


• Proven experience delivering commercial growth and operational performance


• Experience leading and developing leadership teams across multiple locations


• Strong coaching, influencing, and stakeholder management capability


• Comfortable managing KPIs, budgets, and regional performance metrics


• Ability to drive engagement, accountability, and continuous improvement


• Strong decision-making and problem-solving capability within fast-paced environments


• Full UK driving licence and willingness to travel extensively across the region

Desirable

• Experience within hearingcare, healthcare, or regulated retail environments


• Experience leading large geographically dispersed teams


• Exposure to operational transformation or business change initiatives

We care. We drive innovation. We strive for excellence. We build the best team.

#BootsHearingcare