Senior Sales & Account Manager - UK - FMCG, Beauty, Wellness

We are hiring a Senior Sales & Account Manager with experience in FMCG, Beauty and Wellness, to drive revenue growth and expand the UK customer base through hands-on account management and new business development.

This role is sales-led: you own customers, targets, and growth. Trade and in-store marketing are key tools used to unlock distribution, visibility, and sell-out, working in close alignment with the Head of UK Omnichannel, Digital team, and Communications team.

Key Responsibilities:

B2B Sales & Account Management (Primary Focus)

• Own and grow a portfolio of UK B2B and retail customers with full revenue accountability
• Drive sell-in, distribution expansion, and account profitability
• Develop and execute accounts growth plans and joint business plans
• Proactively identify, pitch, and convert new accounts into sales
• Lead commercial negotiations including pricing, terms, listings, and promotional support
• Build strong senior-level relationships with decision-makers at account organisations
• Manage forecasts, pipelines, and sales performance against targets
• Identify upselling and cross-selling opportunities to grow account value
• Lead account meetings, presentations, and quarterly business reviews
• Ensure high account satisfaction and retention
• Translate data and insights into actionable recommendations for clients
• Take full accountability for accounts performance and execution excellence
• Trade & In-Store Marketing with large accounts
• Use trade marketing strategically to support listings, launches, and account growth
• Lead in-store activations, POS, promotions, and merchandising aligned to sales priorities
• Ensure excellent retail execution that drives sell-out and ROI
• Manage trade marketing budgets with a clear return-on-investment mindset
• Act as a senior escalation point for key customers
• Support and mentor junior team members or coordinators where relevant

• 6+ years’ experience in B2B sales, key account management, or commercial roles
• Proven track record of driving revenue growth and winning new accounts
• Strong experience selling into UK retail or B2B channels
• Solid understanding of trade marketing and in-store execution as sales drivers
• Confident negotiator with strong commercial and financial acumen
• Highly target-driven, proactive, and results-oriented
• Excellent communication, presentation, and relationship-building skills
• Experience in FMCG, beauty, consumer goods, or retail-driven environments
• Omnichannel or shopper marketing exposure
• Budget and P&L responsibility
• Leadership or mentoring experience

Pay: up to £60,000.00 per year / depending on experience