Senior Sales Manager Groups

Join our vibrant commercial team at W London as our Senior Sales Manager - Groups & MICE!

Located in Soho, W London owns the stage in the epicentre of the city’s cultural core. Plugged in to the pulse of London’s energetic social scene, this is where louder-than-life Soho mixes with the glitzy West End.

W London - why anywhere else?

• Meals - Tasty and Varied Complimentary Meals in our Green Room canteen.


• Accommodation Service Charge - Paid each month!


• Bonus Plan - Eligible for our sales bonus programme


• Learning and Growing - Access to the best digital and classroom based training resources and cross exposure opportunities


• Apprenticeships - Opportunities to undertake an apprenticeship to support your development in your role.


• Holiday - 23 days of holiday excluding public holidays (increase to 27 days with length of service


• Uniform Dry Cleaning- Complimentary, on site.


• Company Pension Scheme – Save for your future.


• Take Care - Access to our Take Care Emotional Wellbeing Resources & Associate Assistance Service


• Celebrate - Awards and Recognition Celebrations


• Benefit Hub - Access to further discounts for shopping, cinema tickets, technology and more!


• Events - Monthly Calendar of Associate Focused & Fun Events


• Long Service Recognition - Dedicated appreciation events for when you reach career milestones within the company.


• Global Marriott Hotel Discounts – Accessible to you and your loved ones, travel the world with Marriott International.


• Food & Beverage Discounts - 20% Discount in all F&B outlets within Marriott Properties


• Spa Discounts – 30% discount in our Away Spa

Core Responsibilities

• Attends customer events, trade shows and sales missions to maintain, build and develop relationships with Marriott Global Sales Offices (GSOs) key stakeholders and customers in key-feeder markets.


• Build and maintain long-term relationships with existing and potential clients through regular communication and networking.


• Effectively presents hotel benefits and features based on customer needs.


• Utilizes negotiation skills and creative selling abilities to uncover new business.


• Utilize digital marketing channels, including social media, email marketing, and online advertising, to reach target audiences effectively.


• Support the hotel’s service and relationship strategy, driving customer loyalty by engaging and connecting with new customers and inspiring guests through each customer experience.


• Develop and manage relationships with key stakeholders, both internal and external

Developing & Executing Sales Strategies 

• Works with sales leader to ensure understanding of sales strategy and effective implementation of this strategy for the MICE & Group segments.


• Assists in the development, implementation and sustaining of aggressive solicitation program focused on increasing business.


• Works with management team to create and implement a sales plan addressing revenue, customers and the market for the MICE & Group segments.


• Assists with the development and implementation of promotions, both internal and external.

 Maximising Revenue 

• Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal booking goals).


• Develops and implement sales strategies to achieve property’s objectives whilst consistently analysing market information.

 Analysing & Reporting on Sales and Financial Data

• Analyses market information by using sales systems and implements strategy to achieve property’s financial room goals.


• Assists Revenue Management with completing accurate six period projections.


• Reviews guest satisfaction results to identify areas of improvement.


• Support Director of Sales & Distribution in preparation of regular reports on sales performance, including reporting on KPI target results, market trends, and competitor activities for management review.

Ensuring Exceptional Customer Service 

• Displays leadership in guest hospitality, exemplifies customer service and creates a positive example for guest relations.


• Interacts with guests to obtain feedback on product quality and service levels.


• Empowers employees to provide excellent customer service.


• Observes service behaviours of employees and provides feedback to individuals and/or managers.


• Incorporates guest satisfaction as a component of department meetings with a focus on continuous improvement.


• Executes and supports the company’s Customer Service Standards and property’s Brand Standards.


• Participates in and practices daily service basics of the brand.


• Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program/event.


• Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to the company.


• Gains understanding of the property’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.

To be considered for this role, all applicants must have proven right to work in the United Kingdom

W Hotels are an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.