Job Description

Are you interested in helping to grow the LEGO Group Membership base, by bringing play into more people’s everyday lives and join a value driven company in an exciting global role?

Join us for an exciting career as “Senior Specialist, CRM Campaign Operations” as part of the Membership & Personalisation team within LEGO Market & Channels Central Marketing.

Please note the work location is in our London HUB and no relocation assistance is offered for this role.

Core Responsibilities

You will be accountable for advanced delivery leadership and craft excellence within CRM Campaign Operations. The role owns complex campaign builds, specialist domains (e.g. module library and IP health), mentoring of Specialists, and operational standards execution, ensuring campaigns are delivered with high quality, scalability, and consistency.

You will bring strong organisational skills, a data-driven mentality, and a passion for delivering outstanding customer experiences.

This role will sit within the CRM Campaign Operations team, and you will report directly to the Senior Manager - CRM Campaign Operations.

• Own the execution of complex CRM campaigns and lifecycle programs, including data selection, automation, utilisation of personalised components, deployment and validation within SFMC and related tooling.
• Take accountability for delivery accuracy, readiness, and adherence to build standards for high-impact or high-complexity campaigns.
• Act as a quality champion, applying QA frameworks and raising the bar on operational standards across builds, personalisation, and data usage.
• Review and improve templates, modules, and workflows to increase consistency and scalability.
• Own one or more specialist domains (e.g. automations, triggered programs, data extensions, dynamic content, module library), ensuring guidelines and documentation are maintained.
• Drive automation and reuse opportunities to reduce manual effort and errors.
• Create and maintain operational playbooks, documentation, and onboarding materials for the areas you own.
• Mentor Campaign Operations Specialists, providing guidance on build quality, tooling, and problem solving.
• Actively engage with Product, Engineering, Testing, and Performance teams to surface operational requirements, implement testing plans, and embed findings into standards.
• Support rollout of new tooling and ways of working into daily operations.
• Identify and implement improvements to workflows, templates, and tooling usage that improve speed, reliability, and scalability.
• Contribute expert input into operational initiatives led by the Manager.

Play your part in our team succeeding

M&C Marketing aims to build and deploy capabilities essential for us to win in 2026 and ensure alignment and execution of marketing excellence globally.

Bring your passion for Membership & Personalisation to build direct and long-lasting relationships with consumers and shoppers and help us inspire more builders of tomorrow!

Do you have what it takes?

• Demonstrated experience in CRM campaign operations or related field.
• Proven success in managing and delivering effective CRM campaigns.
• Strong proficiency in front-end development languages, with essential expertise in HTML and AMPscript to facilitate effective personalisation.
• Good understanding of CRM platforms and campaign management tools (Salesforce preferred).
• Exceptional project management skills with the capacity to oversee multiple campaigns simultaneously.
• Effective communication and interpersonal skills.'
• Diligent with strong organisational abilities.

#LI-SG2

#LI-Hybrid

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.