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Senior Winback Officer

Job Description - Senior Winback Officer

Customer Engagement

  • Initiate contact with former customers via phone, email, or in-person visits.
  • Understand the reasons for customers discontinuing the service or product.
  • Present tailored solutions, promotions, or offers to encourage return.

Relationship Building

  • Foster a positive and long-term relationship with customers.
  • Resolve customer concerns or issues to ensure satisfaction.
  • Offer personalised service to show customers they are valued.

Sales and Targets

  • Achieve monthly and quarterly sales/re-engagement targets.
  • Promote new products, services, or updates that may interest the customer.
  • Upsell or cross-sell services/products where appropriate.

Market Research and Feedback

  • Gather insights from former customers to understand trends or common reasons for churn.
  • Provide feedback to management regarding customer needs and industry trends.

Reporting and Documentation

  • Maintain accurate records of customer interactions and re-engagement outcomes.
  • Report on the progress of winback campaigns and outcomes.

Collaboration

  • Work with marketing, sales, and customer service teams to ensure a consistent approach.
  • Share best practices and success stories with the team to improve winback strategies.


Requirements

  • Proven experience in sales, customer service, or account management.
  • Strong communication and negotiation skills.
  • Ability to handle objections and manage difficult conversations.
  • Familiarity with CRM software and reporting tools.
  • A customer-centric mindset with the ability to think creatively to solve problems.
  • Ability to work independently and as part of a team.



Benefits

  • 33 days holidays (inclusive of Bank Holidays)
  • 5 flexible Bank Holidays - Work them if you choose and use the leave days elsewhere in the year.
  • Holiday exchange - Buy up to 5 days holiday per year
  • Car Allowance & Fuel Reimbursement
  • Employee Assistance Programme
  • Wellness Scheme
  • Discounted Cancer Screening
  • Discount Hub
  • Cycle to Work Scheme
  • Gym Membership - Contribution of up to £30 per month
  • Will Writing Service
  • Mobile or Tech Salary Sacrifice Scheme
  • Heavily discounted Bupa Select Complete (Medical History Disregarding) Policy option for you and your immediate family.
  • Death in Service - Salary x4 Life Cover


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