SEO Copywriter

As SEO Copywriter, you’ll manage and deliver search-optimised content for both our UK and US brands.  

You'll be responsible for building and executing a high-impact content pipeline that drives organic traffic, supports commercial goals, and aligns with SEO best practices. You’ll be conducting content audits to identify optimisation opportunities, and using tools like Ahrefs, Google Search Console, and GA4 to track and improve performance.

30% of your role will also involve product copywriting for our US and UK brands.

This is a 6 month, fixed term contract working on a hybrid basis with 2 days per week in the office. 

• Content Strategy & Planning

  • Develop and manage a blog content calendar for both our UK and US brands focused on driving organic search performance and LLM/AI visibility.

  • Conduct keyword research and topic ideation using tools such as Ahrefs, SEMrush, and Google Trends.

  • Identify and act on content gaps and opportunities, including regular audits and optimisation of existing content.
    
    

• Execution & Delegation

  • Write high-quality, search-optimised blog content in line with Tone of Voice and SEO best practices.

  • Work with our Copywriters to ensure all outputs align with both SEO strategy and brand guidelines.
    
    

• Content Optimisation & Auditing

  • Audit existing blog and landing page content to identify underperformance and improvement opportunities.

  • Optimise content based on analytics, SERP intent, and competitor analysis.

  • Support on digital PR initiatives.

• Analytics & Reporting

  • Monitor content performance using tools such as Ahrefs, Google Search Console, and Google Analytics 4 (GA4).

  • Use insights to refine content prioritisation, proactively reporting learnings to the wider Marketing team where relevant.
    
    

• Proven experience in SEO content creation and strategy.

• Proven track record of delivering content that drives organic growth.

• Strong understanding of on-page SEO and content best practices.

• Hands-on experience with tools such as Ahrefs, Google Search Console, and GA4.

• Excellent writing, editing, and briefing skills.

• Ability to manage multiple projects and priorities.

• Understanding of E-E-A-T.

• Familiarity with CMS - desirable.

• Experience working in a fast-paced e-commerce environment - desirable.

• Experience working across UK/US markets - preferred. 
  
  

• Work from our modern offices based in Bourne End, Buckinghamshire (SL8 5YS).

• Free breakfast in the office (cereal, toast, spreads, fresh fruit, coffee, tea).

• Make use of our hybrid working policy (2 days in-office).

• Enjoy Flexitime, working core hours of 7.5 hours per day with one hour for lunch; flexible starting and finishing times.

• Access to an award winning employee assistance programme to support your health and wellbeing.

• Generous health cash plan.

• £150 to spend each year on our experiences, for you to enjoy our products yourself.

• Access to our discounts scheme within the Virgin Group (Virgin Family Membership).

• Share extraordinary experiences with your friends and family with a discount.