SEO Executive - FLANNELS

Job Description

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasersand GAME.

Please note, this role would be based 4 days in our London office, 1-day WFH.

Job Description
The SEO Executive is a vital part of our growing and dynamic digital marketing team. The person will report to the SEO (site) Manager and work closely with the rest of the SEO team, as well as the wider digital team, trade, editorial and marketing teams.

Key responsibilities are helping to improve and drive customer engagement, traffic and revenue of sites, and help to improve brand SEO rankings. You will be expected to keep on top of the trends within the sports & fashion industries, monitor and report on rankings and perform keyword research.
Improve site architecture through the implementation of internal links and website styling.
Conduct keyword research to support the implementation of swiping links, using SEO guidelines to increase web traffic.
Identifying and fixing common technical errors - including broken links, redirects
Keep abreast of industry-related topics
Help populate SEO buying guides template with new content and images
Analysing website content performance and making recommendations
Monitoring competitor strategies to ensure we are always leading from an SEO perspective
Experience with keyword research and strategy, daily optimization
Help with day to day SEO tasks and over all site hygiene

Qualifications
Excellent attention to detail
Always aligning with SEO best practice guidelines and our brand strategies to support natural search rankings
Ability to self-manage and keep track of multiple projects
Ability to meet deadlines
Genuine passion for SEO and online marketing
Good understanding of SEO best practice is desirable

Additional Information
An opportunity like this at Frasers is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:
Think without limits

- Think fast, fearlessly, and take the team with you.
Own it

and back yourself

- Own the basics, own your role and own the results.
Be relevant -

Relevantto our people, our partners and the planet.