SEO Lead

Job Description

About Builder.ai
We’re on a mission to make app building so easy everyone can do it – regardless of their background, tech knowledge or budget. We’ve already helped thousands of entrepreneurs, small businesses and even global brands, like the BBC, Makro and Pepsi achieve their software goals and we’ve only just started.
Builder.ai was voted as one of 2023’s ‘Most Innovative Companies in AI’ by Fast Company, and won Europas 2022 ‘Scaleup of the Year’. Our team has grown to over 800 people across the world and our recent announcement of $250m Series D funding (and partnership with Microsoft) means there’s never been a more exciting time to become a Builder.

Life at Builder.ai
At Builder.ai we encourage you to experiment! Each role at Builder has unlimited opportunities to learn, progress and challenge the status quo. We want you to help us become even better at supporting our customers and take AI app building to new heights.

Our global team is diverse, collaborative and exceptionally talented. We hire people for their differences but all unite with our shared belief in Builder’s HEARTT values: (Heart, Entrepreneurship, Accountability, Respect, Trust and Transparency) and a let’s-get-stuff-done attitude.

In return for your skills and commitment, we offer range of great perks, from hybrid working and a variable annual bonus, to employee stock options, generous paid leave, and trips abroad #WhatWillYouBuild

Why we need this role
The Growth team plays a critical role in achieving Builder’s ambitious growth targets. We are looking for a dynamic and highly skilled SEO Lead to join our team and scale our organic growth capabilities. You will be responsible for developing and implementing effective search engine optimization strategies to drive organic traffic, engagement and conversion. You will collaborate and partner closely with cross-functional teams such as Content and Product Marketing, Performance Marketing, Product, Web Engineering and Analytics. If you are someone who thrives at the intersection of growth marketing, data/analytics and product you will love this role!

What will you be doing?
Develop and execute comprehensive search engine optimisation strategies to boost our search engine rankings drive exponential growth for our products and services
Monitor and analyse website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimisation.
Identify growth opportunities and innovative SEO tactics by exploring cutting-edge strategies and techniques, including semantic SEO and AI solutions
Collaborate with content creators and digital marketing teams to develop and optimise high-quality, keyword-rich content for improved organic visibility.
Work closely with cross-functional teams, such as content, design and product, to ensure optimal content performance.
Conduct thorough keyword research and SEO analysis to identify relevant target keywords and phrases.
Identify technical SEO issues and collaborate with the web development team to implement solutions for improved website performance and user experience.
Conduct SEO audits, competitive analysis and benchmarking to identify opportunities for improvement and stay ahead of competitors in search rankings.
Track and analyse website traffic, user behaviour and conversion rates to assess the effectiveness of SEO strategies and make data-driven recommendations.
Collaborate with internal teams, including product, engineering, marketing, analytics to ensure alignment between SEO efforts and overall business objectives

Requirements
5+ years of experience as an SEO lead / manager at a fast growing technology company
Bachelor degree in Marketing, Digital Marketing or a related field
Relevant SEO certifications (such from Google, HubSpot and/or Semrush)
Expert knowledge of SEO best practices and techniques, and search technology
A deep understanding of both the content strategy side of organic search and the technical optimization side, being well-versed in scaling and setting up both for growth
Knowledge of multi-format content distribution to drive organic traffic growth
International SEO experience - working on global domain(s) with multiple websites for different regions/languages that receive traffic from multiple search engines.
Knowledge of off-page and on-page optimization techniques, outreach, and backlinking recommendations to grow organic search traffic and conversions
Proficiency with SEO and analytics tools like Google Search Console, SEMrush, Google Keyword Planner and Google Analytics.
Knowledge of A/B testing, local SEO and SEO reporting tools.
Experience with content management systems (CMS) and website optimisation platforms
Excellent analytical and problem-solving skills, able to to make data-driven decisions and test and learn quickly
Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams globally

Benefits
Discretionary variable pay or commission scheme dependant on your role
Stock options in a $450 million funded Series D scale-up company
Hybrid working
24 days annual leave + bank holidays
2 x Builder family days each year
Time off between Christmas and New Year
Generous Referral Bonus scheme
Pension contributions
Private Medical Insurance provided by AXA
Private Dental Insurance provided by Bupa
Access to our Perkbox