SEO Site Manager - FLANNELS

Job Description

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers and GAME.
Please note, this role would be based at our London office 4 days a week, 1 day working from home.

Job Description

The SEO Site Manager is responsible for developing and executing the SEO strategy for their allocated site/brand, and for the overall performance of it.. The successful candidate will achieve this by leading their team to manage the website, increasing organic traffic and revenue, by way of information architecture improvements, content management, and SEO techniques. They will be data-driven and performance minded, ensuring projects are prioritised accordingly and optimised to meet KPIs.
They will also have support from external partners (Botify, Pi-datametrics, Partoo, Croud)
SEO performance – owning, driving and optimising performance.
Delivering the SEO strategy - Work with the SEO Manager to develop the site’s SEO roadmap and strategy
Carry out keyword research and manage site technical issues to support SEO roadmap.
Team management – line management of the SEO Team assisting on the website, including: probationary reviews, 1:1s, ER and hiring involvement, performance management, engagement with Frasers Group annual performance cycles
Reporting and KPIs – monitor and improve the site’s KPIs and revenue targets
Insight and opportunity analysis – highlight opportunities and developments across the channel
PR Campaigns - work with the SEO Manager to delivery SEO link building campaigns
Best practice – stay abreast of and contribute to wider industry developments.
Share initiatives, best practices and results

Qualifications

Hands-on experience in an SEO-focused role. Ability to lead and engage with direct reports
Strong focus on the technical aspects of SEO.
Working knowledge of link building using various techniques.
Experience owning SEO responsibilities at a site that derives its revenue through consumer traffic
Experience with keyword research and strategy, daily optimization, test plan construction, and in-depth analysis
Experienced in creating and presenting campaign reports including ROI and conversion rates
Strong understanding of web usability and site design. A quantitative approach to traffic measurement, and experience with collecting and interpreting site visitor statistics
Research skills to identify, build, and prioritise essential keyword sets
Excellent problem solving and analytical skills
Ability to self-manage and keep track of multiple projects
Genuine passion for SEO and online marketing
Experience with content marketing and social campaigns.

Additional Information

An opportunity like this at Frasers is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:
Think without limits - Think fast, fearlessly, and take the team with you.
Own it

and back yourself - Own the basics, own your role and own the results.
Be relevant - Relevantto our people, our partners and the planet.