SFMC Campaign Developer

SFMC Campaing Developer

A leading marketing consultancy that currently works alongside a number of global corporations such as ITV, Samsung and TUI (to name a few) is currently hiring a Technical Consultant (SFMC) with 1 to 3 years’ experience in designing workflows, campaigns and communication strategies within SFMC. The chosen candidate will also be given a chance to gain experience to other CRM platforms including Adobe, Marketo and Braze.

This is an exciting/challenging position where you will work directly with the end clients, owning the delivery of day-to-day projects. Our client is offering a basic salary between £35,000 to £47,500 + Bonus + Excellent Benefits with Hybrid/Remote working to be based in Southwark, London.

Responsibilities:

• Design, develop, and execute multi-channel marketing campaigns using Salesforce Marketing Cloud.
• Build and manage customer journeys, email templates, landing pages, and web forms.
• Utilise Marketing Cloud tools such as Email Studio, Journey Builder, Automation Studio, and Contact Builder to implement campaigns.
• Develop and manage email marketing campaigns, including template creation, content integration, and deployment.
• Monitor and analyse campaign performance, providing insights and recommendations for optimisation.
• Troubleshoot and resolve technical issues related to campaign execution.
• Implement and manage automated marketing workflows to streamline campaign processes and improve efficiency.
• Ensure data integrity.
• Utilise advanced segmentation techniques to target specific audience groups and personalise marketing messages.
• Stay updated with the latest Salesforce Marketing Cloud features and best practices.
• Conduct A/B testing and leverage analytics to drive continuous improvement.
• Develop and maintain documentation for processes and configurations.

Core skill set:

• Experience in Salesforce Marketing Cloud, including Email Studio, Automation Studio, Journey Builder, Social Studio, Mobile Studio, and Audience Builder is a must have.
• Proficiency in data management within Marketing Cloud, with the ability to design complex data models and segmentation strategies is a must have.
• Strong skills in marketing automation, journey design, and the implementation of dynamic content and personalisation is a must have
• Ability to design and send marketing emails, with knowledge of HTML and CSS for customisation is a must have.
• Analytical skills to develop insights from campaign data and drive data-driven decision-making is a must have.
• Salesforce Marketing Cloud certifications (e.g., Email Specialist, Marketing Cloud Consultant) are a plus.