Shopper Marketing Executive

Shopper Marketing Executive
Location – Bracknell
Hybrid Role (1 Day per week in office)
Permanent

My client are a global manufacturer who have a long standing reputation committed to innovation and they are looking for a Shopper Marketing Executive to join there team.

Your responsibilities in the role

Leading the creation, execution, and measurement of a Shopper Marketing Execution Plan for the Retail District
Deeply understanding the assigned shopper group, their needs, wants, and shopping habits to effectively cater to them.
Collaborating with Category Development Managers, Key Account Managers, and Area Portfolio & Trade Marketing Managers to seize growth opportunities.
Developing a solid understanding of company brands, products, and brand campaigns to effectively promote them.
Building strong relationships with key marketing personnel at customer accounts and understanding their go-to-market strategies, target audiences, and operations to align marketing efforts.
Additionally, evaluating the financial viability of marketing tactics, managing the budget, and analysing marketing performance to optimize future strategies.

Skills and Expertise

Degree in Marketing or higher from an accredited institution
Experience in Shopper or Consumer Marketing or Account Management within FMCG – B2C Market
Strong analytical aptitude
Experience in project & stakeholder management
Excellent communication & influencing skills
Commercial Acumen
Project management and prioritization skills
Data-driven mindset
Curious, growth mindset
Ability to prioritise
Strong interpersonal and communication skills

Further information provided upon application