Shopper Marketing Manager

Business Area: Nestlé UK&I – Coffee
Shopper Marketing Manager – Major Mult & W&C, Coffee: Fixed Term Contract up to 12 mths
Location: Gatwick – Hybrid working: min 2 days per week in our office
Attractive Salary
Some of our other fantastic benefits:

• Potential, discretionary annual bonus


• Generous pension scheme


• 12 flexible days on top of 25 days annual holiday entitlement pro rata


• 2 paid volunteering days


• A focus on personal development and growth

Although this is a full-time temporary opportunity, please speak to us about what flexibility means to you as we are always open to discuss individual’s flexible working needs, don’t let this stop you from applying.

Position Summary

Nestlé UK&I – Coffee has an exciting opportunity for a Shopper Activation Manager to join the Coffee team on a temporary fixed term contract basis.   

As a Shopper Activation Manager, you’ll be required to lead the development of the activation strategy for a top 4 grocer; managing the budget & optimising investment aligned to the brand and commercial strategies.

You will plan, deliver and evaluate strategic shopper activation solutions which deliver competitive advantage, through detailed understanding of Nestle category & brand plans, customer strategies, shopper insight and operational delivery.

Your impact

Key responsibilities of this role will include: 

• Build strong relationships externally with retailer and agency contacts


• Develop strong understanding and continuously evolve what best in class looks like for your retailer/s – including competitor benchmarking inside and outside the confectionery category


• Develop tailored and consistent activation plans where relevant for the customers and deliver exceptional execution through prioritised initiatives.


• Working with cross functional teams as relevant and shopper agencies if required to optimise delivery of the above


• Develop, communicate and manage project plans for each event for the particular customers and ensure that all key stakeholders are aligned and updated regularly.


• Excite and delight the customer on our future shopper plans through the delivery of engaging experiences


• Develop an annual activation plan considering budget and retailer specifics as part of annual planning

Your ingredients for success

This is an exciting role, and we’re looking for commercially astute candidates with a desire to deliver results and who demonstrate an ability to influence and manage stakeholders internally and externally.  And of course, you need to enjoy working as part of a supportive team.

The following skills and experience are desired:

• A sound understanding of shopper marketing principles


• Excellent customer facing skills from a sales/marketing/category role within the FMCG sector


• Experience working in shopper activation roles previously – planning, delivering and evaluating tailored activation plans for assigned customer


• Strong communication skills


• Good commercial acumen and understanding of ROI principles and evaluation


• Budget management experience


• Negotiation skills


• Ability to work with ambiguity and at pace

What you need to know
Advert posting date: 06/07/2026
Advert closing date: 20/07/2026

We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.

At Nestlé, our values are rooted in respect and we believe that embracing diversity and fostering an inclusive environment allows everyone to reach their full potential and drives innovative thinking. We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process.

We take pride in championing inclusion and diversity. We proudly signed the Business in the Community Race at Work Charter, are committed to Disability Confidence, and have been recognised as a Times Top 50 Employer for gender equality for three consecutive years. Additionally, we are a headline partner of Diversity and Inclusion in grocery.

To find out more about Nestle’s commitment to DEI: Nestlé's Commitment to a Diverse and Inclusive Workplace

To find out more about your recruitment journey with Nestle: Recruitment Journey | Nestlé UK & Ireland