Social and Content Manager

Job DescriptionWe are looking for a Social and Content Manager to join our team! About Unity Trust Bank plc Unity is a specialist business bank with a difference. Unity supports SMEs and organisations that share its values in wanting to contribute to positive economic, social and environmental change. We operate throughout the UK, with offices in Birmingham, London and Manchester.For over 37 years the bank has worked with organisations and SMEs that share its values and philosophy, offering a full range of banking services including current accounts, savings accounts, and loans.Independent since December 2015, its purpose is to help create a better society, not just maximise profit. Unity’s focus on its customers, employees, and the communities it serves is what sets it apart and allows it to deliver on the bank’s ‘Double Bottom Line’ strategy through volunteering, education and fundraising.As we look to grow our reach further, Unity, our people and our customers, are committed to helping to create a better society for all.Unity is a Real Living Wage employer, a Fair Tax Mark business, a Women In Finance Charter signatory, member of the Banking Standards Board and currently holds the Investors in People Gold standard.The role The role will play a pivotal role in enhancing our online presence and engaging with Unity’s current and future customers. The role holder will be responsible for developing and executing our social media strategy, creating compelling content and building interactions with our audiences across all our platforms.Some of your responsibilities will include:Be an advocate for the customer; understanding their needs and ensuring they’re reflected in the planning and execution of social and content.Develop and implement the social media strategy to increase brand awareness and drive engagement within our target audiences.Own the Social Media Content Plan (including owned & paid channels), demonstrating an ability to balance thought leadership, brand and commerciality within the channel.Create and curate social media content from end to end.Able to follow brand guidelines, visual identity, tone of voice, content frameworks and social policy guidelines, you have a range of technical design skills, such as social photography, videography and editing.Manage all social media accounts, including scheduling posts, monitoring engagement, and responding to comments in a timely manner.Track and analyse social media metrics to measure campaign effectiveness and identify areas for improvement.Work with the wider marketing team to develop marketing campaigns, providing social media ensuring integration with the wider marketing plans.Responsible for website content management; identifying content needs, writing web pages ensuring buy in from key stakeholders and SEO optimisation.Plan and deliver an internal communications calendar with HR – leading and implementing communications.Production of internal communications content, such as newsletters, when required.Support other internal staff engagement activities, including huddles and other events.Responsible for Media Monitoring/ managing negative Unity media alertsSupport the marketing team with additional ad hoc requests and activity.Proof reading, formatting and updating documents, preparing documents for approval, ensuring correct authority has been obtained.Monitor industry trends and relevant news to identify opportunities for content creation and community engagement.The person We are keen to hear from experienced Social and Content Managers who can work collaboratively and have the following skills:Proven experience in social media management and content creation, preferably in financial services or regulated industry.Demonstrate experience of designing and implementing successful growth and engagement strategies for social media channels within B2BStrong writing and editorial skills, with the ability to create engaging and informative content for different audiences.Experience of using social media management tools, analytics platforms and content creation platforms.Excellent communication and relationship building skills, with experience working collaboratively with other teams.Flexible and adaptable to change.Detail conscious, analytical in reviewing costs and able to reach decisions using commercial judgement.Influencing and negotiation skills.Ability to work independently and manage multiple projects simultaneously.Knowledge of the principles of SEOA passion for being the customer voice within an organisationExperience within financial services or regulated industryExperience of managing third party suppliersThe role will be Birmingham based.