Social Content & Community Executive

Location: London - Hybrid (Tues, Wed & Thurs in office)
Company: krow
Type: Full-time, Permanent

We’re looking for a social-native Social Content & Community Executive to help manage day-to-day community across our clients’ social channels, while also supporting the creation of social-first content.

This is a hybrid role for someone who is naturally online, writes well, understands how people behave on social, and is comfortable getting involved in content production. You’ll help monitor comments and DMs, keep communities safe and on-brand, spot emerging conversations, surface UGC and creator opportunities, and feed useful audience insight back into the wider social team.

You’ll also play a hands-on role in content creation and shoot support. That could include helping with content shoots, street-style vox pops, approaching members of the public, getting release forms signed, capturing behind-the-scenes content, supporting other creators on shoots, and appearing on camera for skits, explainers, vox pops and reactive social formats.

This is a role for someone who sits naturally between community, culture and content: close enough to the comments to understand what audiences care about, and confident enough to help turn that into content that feels native to the feed.

• Monitor comments, DMs, mentions and conversations across client social channels.

• Respond to audiences in line with agreed brand tone of voice and escalation processes.

• Moderate conversations to help keep communities safe, respectful and on-brand.

• Escalate complaints, sensitive topics or potential issues clearly and quickly.

• Support proactive engagement across relevant posts, creators, communities and conversations.

• Identify recurring questions, audience behaviours, sentiment shifts and content opportunities.

• Surface brilliant UGC, creator moments, comments and community-led ideas that could be built into content.

• Feed useful community insight back into social, strategy, creative and account teams.

Social Content Support:

• Support the creation of social-first content for platforms including TikTok, Instagram Reels, Stories, YouTube Shorts and emerging formats.

• Help turn community insight, trends and cultural moments into simple, brand-safe content ideas.

• Support creators, talent and internal teams on shoots.

• Capture behind-the-scenes, reactive and in-the-moment content on mobile.

• Help produce street-style vox pops, interviews, skits, explainers and reactive social formats.

• Be comfortable appearing on camera where relevant, including vox pops, skits, explainers and trend-led formats.

• Approach and engage members of the public where needed for content capture.

• Manage release forms and basic shoot admin.

• Help make shoots run smoothly by supporting set-up, coordination and organisation.

Trend, Culture & Social Insight

• Track emerging trends, formats, sounds, creator styles and platform behaviours.

• Understand why certain content is landing, not just what is trending.

• Share regular observations on what brands, creators and communities are doing well.

• Help maintain a bank of trends, examples, creator references and content opportunities.

• Bring weekly suggestions for content ideas, community prompts and reactive opportunities.

• Support reporting inputs by sharing community themes, audience questions and content learnings.

• Proactively spot high-quality UGC, community stories and creators that align with the brand.

• Strong understanding of social platforms, especially TikTok, Instagram, YouTube Shorts and Facebook.

• Excellent written communication skills, with the ability to adapt tone of voice for different brands.

• Comfortable managing or supporting comments, DMs and community engagement.

• Able to spot when something should be escalated and communicate clearly with the wider team.

• Comfortable being on camera when needed, including vox pops, explainers, skits or reactive formats.

• Confident speaking to people in real life, including members of the public.

• Able to identify trends, formats and platform behaviours that could be relevant for brands.

• Organised and practical when supporting shoots, content capture and production admin.

• Comfortable capturing simple mobile-first content.

• Able to work at pace in a busy agency environment.

• Professional and respectful when filming in public or working with creators, talent and clients.

• Curious about social performance, audience behaviour and what makes people engage.

About You

• You don’t need years of agency experience, but you should show relevant proof, such as:

• Community management on a brand account, society page, or creator page

• Internship / placement / freelance support on social accounts

• Retail/hospitality/customer service experience (handling customers sensitively) + strong social knowledge

• Personal projects (running community pages, fan accounts, or content channels) with examples

Nice-to-haves

• Familiarity with tools like Sprout Social and Hootsuite

• Awareness of UGC usage rights/permissions processes.

• Experience working with brand guidelines or tone of voice documents

In Return

• 25 days’ holiday, increasing to 29 after two years’ service, plus Bank Holidays

• Company pension scheme, with enhanced Employer contributions after 1 years’ service

• Medical Cash Plan – including employee assist programme, contributions to dental, optical, physio etc.

• Employee Discount Scheme – an online platform for all staff offering a variety of discounts at various shopping outlets, gyms etc

• Electric Car Purchase Scheme, via Salary Sacrifice

• Outstanding training and progression, including access to The Mission Group Learning Management System

• Employee referral scheme

• Regular staff social events

• Company Christmas closure

• Long service awards

• Cycle To Work scheme

• Mission Share Scheme.

Inclusion Matters

At krow we believe the best ideas come from diverse perspectives and that culture only thrives when everyone has the space to show up as themselves. We're committed to building an environment that’s welcoming, respectful and genuinely inclusive for all.

We’re proud to be a Disability Confident Committed (Level 1) Employer. That means we’ve pledged to make our recruitment process accessible and inclusive, promote our roles widely, and offer interviews to disabled applicants who meet the minimum criteria. We also anticipate and provide reasonable adjustments where needed because supporting every candidate matters.

If you need any adjustments to take part in the process, just let us know. We are here to help.

Also a Part Of...

You’ll also be part of MISSION — a collective of Agencies dedicated to helping clients thrive.
Over 900 people, 24 locations, 3 continents, and 1 big difference.

#LI-Hybrid