Job Description - Social Media and Community Manager - HELLO! Fashion
To grow the current Hello! Fashion social platforms and launch new ones to develop an engaged and loyal community across Facebook, X, Pinterest, TikTok & Instagram. A key part of this role is leading the Hello! Fashion newsletter strategy—creating compelling newsletters and significantly growing our newsletter community and engagement. You will work closely with the Editor, Head of Customer Acquisition, and Publisher to drive newsletter sign-ups and increase frequency of interaction with our audience. This is a hybrid role based in our office near Southwark on Tuesdays. Wednesdays & Thursdays.
Manage the day-to-day running of Hello! Fashion's social media channels: Facebook, Instagram, Pinterest, X & TikTok
Create and implement strategic, metric-based approaches to grow both social and newsletter audiences
Lead the planning, creation, and scheduling of all Hello! Fashion newsletters
Collaborate with editorial and commercial teams to execute engaging, on-brand content
Curate a compelling, traffic-driving social media strategy
Develop and execute content calendars for social media and newsletters
Create TikTok and Instagram Reels
Monitor and respond to community engagement and social feedback
Optimise affiliate, video, and exclusive content to drive impressions and views
Produce and present performance reports using analytics tools
Represent Hello! Fashion at brand and external events
Take part in social media content when required
Digitally savvy and highly creative
Strong communicator with excellent written and verbal skills
Confident using social tools and staying on top of platform trends
Comfortable working in a fast-paced digital environment
Proactive and collaborative team player
Passion for fashion, lifestyle, and the Hello! Fashion brand
Experience in journalism, digital media, or social media management, 2 years is desirable
Demonstrated knowledge of social scheduling and analytics platforms (e.g. Hootsuite, Google Analytics)
Familiarity with Facebook, Instagram, TikTok, Twitter, YouTube, Snapchat
Experience with video and reel content creation
Experience planning and growing email newsletters and newsletter communities
Postgraduate degree preferred
25 days annual leave per year (for full time employees)
1 birthday day per year
Private Medical Scheme
Employee Assistance Programme
Life Assurance currently 6 x salary
Generous Employer Pension contributions
Group Income Protection Scheme
Plus all of the perks of working for a dynamic media company
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