Social Media & Community Manager

Job Description

Smarts is one of the UK’s largest consumer PR and content agencies and we’re growing. From our offices in Belfast, Glasgow, London, New York and Amsterdam, our 170+ team delivers creative, award-winning work nationally and internationally for brands like Johnnie Walker, Booking.com, Smirnoff and Zalando.

A multi-disciplinary agency, our expertise stretches beyond traditional PR and media relations, into social and digital, influencer partnerships, content creation and more.

Smarts is a global Cultural Communications agency that specialises in activating through Public Relations, Strategic Partnerships, Influencer engagement, and Content Generation. We pride ourselves in the deep understanding of consumer passions, finding brands’ role in culture and connecting the two.

The Role:

We’re looking for an experienced Social Media and Community Manager to be part of the Smarts social team. You will partner with our internal teams and clients to support delivery of engaging two-way conversations with the community whilst delivering the client’s community management strategy and approach. You’ll have a knack for writing, enjoy interaction with people and want to share knowledge with them.

You will be responsible for driving growth, engagement, and excitement across all client’s social media platforms and communities, where you can interact with their highly engaged audience of over 300,000 members. You’ll work alongside organic and paid social teams to ensure community needs are fed into content creation and promotion.

What You’ll Do:

Manage and execute all community management efforts across social media platforms, specifically Meta, Reddit, TikTok, LinkedIn, alongside email communications with the community.
Employ a consistent test and learn approach to community management across social platforms, to ensure that this is best-in-class.
Manage crisis communications and brand reputation across social media platforms, where necessary.
Work with content and paid social teams to develop and test effective community led and community specific strategies.
Partner with the team to produce weekly and monthly channel reports and keep client team updated on KPIs and future opportunities.
Monitor competitor activity, identify new trends and make proactive recommendations for future content and campaigns.
Manage the social listening agenda for brands, ensuring our brands are joining conversation where necessary.

Skills You Will Have:

2/3 years experience in community & brand reputation management.
Prior knowledge and experience working across social media platforms, with demonstrated success in managing and growing social media accounts and online communities with a global reach.
Outstanding written communication skills with the ability to represent our client’s brands in conversations and inspire a diverse audience.
Strategic planning and execution skills, with a knack for identifying opportunities for growth and engagement within the community.
Ability to think creatively, identify opportunities and make quick decisions.
High attention to detail and the ability to effectively multi-task within a deadline-driven atmosphere.
Excellent communication skills – you can present and provide feedback to clients, internal teams, and third-party agencies.
Adaptable with a can-do attitude. You’ll like a challenge and the opportunity to learn new things.
A self-starter with proven organisational skills that can drive initiatives independently and work collaboratively.

Desirable Skills:

Experience within the hospitality industry.
Experience managing Reddit communities.
Experience using Sprinklr.