Social Media Director, Nordics

About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. , the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  

Sharkninja is seeking a Director of Social Media, Nordics to lead our organic social strategy and execution across Instagram, TikTok, YouTube, and emerging platforms. This leader will set the vision and roadmap for how Ninja shows up in culture and drives community, brand love, and business impact through social storytelling. The ideal candidate is not only fluent in social media trends but also deeply strategic—able to translate cultural insights and platform shifts into compelling brand narratives and measurable business outcomes. You will oversee a team of social experts, work cross-functionally with key stakeholders, and partner with creators, agencies, and internal teams to bring bold, thumb-stopping content to life. This is a high-impact, high-visibility role critical to the growth of the SharkNinja brand. 
 

What You'll Do:

• Lead SharkNinja's full social media ecosystem for the Nordics— organic, paid, and influencer — setting strategy, ensuring cultural relevance, and aligning with brand objectives. 

• Own content end-to-end across Instagram, TikTok, YouTube, and emerging platforms — from concept and creative direction to production, posting, and optimization. 

• Integrate social across the marketing funnel, driving awareness, engagement, conversion, and loyalty. 

• Develop and execute influencer and creator strategies that amplify storytelling, expand reach, and deliver measurable ROI. 

• Identify cultural trends and white space opportunities to position SharkNinja as a leader in innovation. 

• Lead and grow a best-in-class social team, fostering a creative, high-performance environment. 

• Use a test-and-learn approach to optimize content performance across organic, paid, and influencer-led campaigns. 

• Define, track, and report on social KPIs — translating insights into actionable strategies and clear business impact. 

• Ensure a clear communication to internal stakeholders, including executive leadership 

What You'll Bring:

• 10+ years of experience in social media strategy, digital marketing, or content leadership roles, with 3–5 years in a team management capacity 

• Proven success growing and scaling social media programs for consumer brands (CPG or lifestyle preferred) 

• Deep fluency in Instagram, TikTok, and YouTube platform best practices, analytics, and content formats 

• Experience leading cross-functional teams, agency partners, and creative production workflows 

• Strong understanding of how to translate culture, trends, and consumer behavior into social-first brand storytelling 

• Strong business acumen with the ability to influence decision-making at the executive level 

• Experience managing paid social, influencer marketing, and/or integrated marketing campaigns