Social Media Manager

Social Media Manager
Location: London (On-site/Hybrid)
Salary: Approx. £40,000 per annum
Type: Full-time

About the Role

We’re looking for a creative, strategic, and hands-on Social Media Manager to lead the digital presence of three exciting and fast-growing brands:

• London Legion Esports
• London Legion Esports TV
• [Third Brand Placeholder if needed]

This role is all about driving digital innovation — from content strategy to platform growth. You’ll be responsible for shaping online narratives, managing multi-platform content, and engaging a growing community of esports fans and students.
This is more than a job — it’s your chance to lead, create, and make a real impact in the dynamic world of esports and digital content. You’ll also benefit from continuous professional development and a fast-track route for career progression within a forward-thinking, creative team.

Key Responsibilities Strategy & Leadership

• Develop and execute a cross-platform social media and content strategy.
• Plan, create, and schedule engaging content across Instagram, TikTok, Twitter/X, YouTube, LinkedIn, and web.
• Collaborate with strategic partners to boost brand reach and awareness.
• Involve students and internal teams to generate authentic, community-led content.
• Track trends and innovate in digital storytelling and platform use.

Content Creation & Platform Management

• Lead content creation and ensure consistent brand voice across all channels.
• Manage website UX, content flow, and SEO best practices.
• Deliver creative assets — from graphics to video thumbnails and ads.
• Implement A/B testing to continually optimise content performance.

Analytics & Performance

• Monitor and analyse website traffic, engagement, and social metrics.
• Use data to shape strategy and improve audience conversion.
• Provide regular KPI reports (engagement, reach, conversions, etc.).

Collaboration & Campaign Support

• Work closely with marketing teams on integrated campaigns.
• Train internal staff on digital tools and best practices.
• Lead SEO initiatives and liaise with external suppliers on digital projects.

Team & Stakeholder Engagement

• Mentor junior staff and student content creators.
• Provide digital strategy advice to senior stakeholders.
• Support planning sessions, reviews, and reports.
• Ensure all content meets GDPR and accessibility standards.

Person Specification Essential Criteria

• Degree in Marketing, Media, Communications, or equivalent experience.
• Proven experience leading content strategies and managing social platforms.
• Strong technical skills with tools like Buffer, Hootsuite, WordPress, Umbraco, Google Analytics, Power BI.
• Solid understanding of SEO, UX/UI, and digital performance metrics.
• Confident in creating digital assets with Canva, Adobe Suite, or video editing tools.
• Highly organised, proactive, and confident working cross-functionally.

Desirable Criteria

• Experience in esports, gaming, or creative digital industries.
• Familiarity with monetising content or digital platforms.
• Experience managing staff or engaging senior stakeholders.
• Working knowledge of HTML/CSS, Google Ads, or social ad platforms.

To Apply: Please call Michael at KC Group on
Or email your CV to