Social Media Manager

About Somerce

Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands across the UK, US and EU.

We don’t do “nice content”. We build content that drives attention, engagement and ultimately revenue.

This role is for someone who knows how to make brands feel native to TikTok and consistently create viral moments.

What You Will Do

Content Execution

• Plan and execute daily TikTok content
• Turn ideas into filmed and edited output quickly
• Jump on trends and adapt them to brands
• Maintain consistent content volume

Viral Content Creation

• Create content designed to:
• Stop the scroll
• Drive engagement
• Go viral
• Test multiple hooks and formats
• Iterate quickly based on performance

Platform Management

• Manage TikTok accounts day-to-day
• Schedule, post and optimise content
• Engage with comments and community
• Support live content and campaigns

Creative Thinking

• Bring ideas proactively
• Spot trends early and act fast
• Think about content from a user perspective
• Balance brand with entertainment

Performance Tracking

• Track what content is working
• Learn from wins and losses
• Feed insights back into content creation

How You’ll Work

• Output-focused role
• Fast-moving and reactive
• You’ll be creating daily
• You’ll be judged on performance

Essential

• Experience creating TikTok content (personal or brand)
• Strong understanding of what makes content go viral
• Confident filming and editing
• Ability to produce high volumes of content
• Creative mindset with strong attention to detail

Desirable

• Experience with TikTok Shop
• Experience in fashion, beauty or lifestyle
• On-camera confidence

Core Benefits

• Competitive salary aligned to experience and impact
• Performance-related bonus / commission linked to account growth
• 28 days holiday + bank holidays
• Hybrid working (London & Manchester)
• Flexible working hours