We’re recruiting for our client, a global PR and communications agency.
THE ROLE & RESPONSIBILITIES You will work with senior team members to oversee and execute content campaigns on behalf of clients across owned, earned, paid and shared channels, ensuring best practices and processes are then being followed and implemented. You will be adept at client communication and project management with an eye for detail and timely delivery. You'll also have the opportunity to work on new business proposals and development.
Lead and oversee the execution of insight-driven content strategies for current and new clients, championing creative ideas that will work across all channels. Identify, build relationships and collaborate with key bloggers and influencers to achieve overall client objectives and goals. Be the main day-to-day point of content for clients, providing general counsel and support, ensuring they are kept up to date on campaign activity and deadlines are met. Overseeing team activity, updating on client feedback, and ensuring activity is delivered in a timely manner. Ensure best practices in content strategy, (video, social, website), community management and social engagement are being adhered to across all client and owned channels. Ensure all content is of the highest quality in relation to the brief, acting as quality control before being shared for internal approval and external sign off. Demonstrate a strategic and performance focused understanding of social media (paid social a bonus), audience segmentation and targeting. Managing multiple campaigns with tactical execution of the service, meeting client expectations and delivering exceptional results. Understand the client’s competitive landscape and make informed recommendations to account leads regarding emerging and new technologies. Monitor KPIs and deliver performance reports as required. Help champion the importance of client satisfaction and service within the team, leading by example and encouraging positive client relationship building behaviour.
DESIRED ATTRIBUTES Exceptional writing and communication skills A strong analytical understanding (including comprehensive usage of web and social analytics) and the ability to intuitively understand what the audience needs to know and how they want to consume it. Solid working knowledge of digital channels / social media platforms and how they can be used to generate, host and engage audiences with creative content. Ability to generate digital ideas that deliver cut through within target media and or within the social media space. Extensive content strategy development experience gained either within an agency or brand environment. Ability to explain technical issues with clarity in a non-technical way. Interest in, and understanding of, business issues, news and politics, the media, and the world around you in general. Ambition, drive, and commitment to great results. Attention to detail. Knowledge and implementation of paid social campaigns Adobe Creative Suite (working knowledge) Influencer identification liaison and contracting
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