Social Media Manager

Job Description

JOB TITLE: SOCIAL MEDIA MANAGER
DEPARTMENT: BRAND & MARKETING
REPORTS INTO:  HEAD OF MARKETING
SALARY : 40-45K

ABOUT US
We’re on a mission to give fried chicken a good name. We double coat for crunch, season and sauce for flavour. Years of obsessive testing and tasting created fried chicken like no other. We are the seriously good chicken shop, and we make it worth every bite. And have fun whilst we do it! We currently operate 6 restaurants in London and have big expansion plans over the next 5 years as we bring Chicken Shop to the UK. We are passionate about food and passionate about people – both our team and our customers, we think this is a recipe for success that’s almost as good as our chicken!

It's important that our team aligns with and personally displays our attitudes:
- We show up and are ready to rock.
- We love the grit and graft in our craft.
- We make sure our customers have a fab time.
- We look after each other and get shit done.
- We love to take the lead and make stuff happen.
- We make work fun.

Equally important are the values we live by:
- Obsessive
- Relentless
- Courage
- Integrity
- Care

WHY YOU’RE HERE
Working directly with the Head of Marketing, the Social Media Manager will be a key member of the Core Support team behind Chicken Shop, working hard to disrupt the UK fried chicken market. We are looking for a Social Media ninja. A strategic and creative thinker, you will be responsible for delivering fun, engaging, thumb-stopping content across channels. You’ll drive ongoing community engagement with our brand, products and restaurants, as well as helping to drive footfall. We expect there to be scope for this role to grow over time as we do, so we are looking for someone forward-looking with buckets of enthusiasm and potential.

WHAT YOU’RE HERE TO DO
● Ultimately your purpose is to grow our brand in a way that reflects our brand guidelines. We look at reach and engagement as our key measures and it will be your role to drive these.
● You’ll lead the strategy, clarify and own KPI’s, and then deliver our content calendar against this while measuring and evaluating performance for continual improvement as we go.
● You will own and drive a disruptive but positive tone of voice across the content and channels, in line with our brand strategy.
● Ideating, producing, and editing videos, reels and posts fit for Instagram and TikTok (and any other channels we may go into). You will need the ability and drive to do this yourself but also manage others at times (Freelancers/agencies) to deliver on our goals.
● You will work collaboratively with our local restaurant teams to create salivating food content that excites and engages our community.
● Attend/arrange shoots and events where necessary (this may occasionally involve working out of hours)
● You will own the influencer strategy to achieve brand goals, including optimising influencer spend, and negotiating with top influencers while staying on budget.
● Use data and research to identify trends across social platforms to inform creative concepts.
● Identify other relevant or trending accounts across platforms to engage or collaborate with.
● Own and nurture our community of fans. This means responding to comments and efficiently resolving DMs from customers or other brands and content creators.

WHAT YOU NEED TO HAVE
● Min 2 years working in social media across the major social platforms.
● Evidence of having grown brand awareness for another brand.
● An exceptional eye and attention to detail.
● Proficient at using Photoshop, Figma, Canva or similar design tools. You will need to show us evidence of this in the interview process.
● Agile and efficient in delivering content to ensure timely social responses to a business need.
● Excellent project management and communication skills
● Ability to multitask and manage several projects at once.
● Confident in managing multiple senior stakeholders with clear articulation of your ideas.
● Management of a social media budget
● Ability to identify a story or trend to create relevant content and join the conversation.
● Understanding content best practice principles on different channels
● Karate – Black Belt
● Good with Puppies

HOW YOU’LL DO IT
● A lover of food with a keen interest in the hospitality sector
● A finger on the cultural pulse of Gen Z
● A people person, with a natural ability to inspire and motivate others.
● A relentless desire to improve KPIs against targets.
● Champion of creativity
● A scrappy mentality – the will to find a way.
● Excellent collaborator, communicator, and team player
● Able to navigate ambiguity and adapt within an environment that is constantly changing and evolving.
● Acting as an advocate and educator on social platform best practices throughout the whole company
● A sense of humour

WORKING RELATIONSHIPS & CONTACTS
Key internal relationships:
You will work alongside our CRM manager, report to the Head of Marketing, and work closely with the CEO, Ops and Finance to deliver and evaluate social campaigns for Chicken Shop. You’ll work with the Food and Restaurant teams to bring these campaigns to life, ensuring our joint objectives and KPIs are met.

Key external relationships:
You will have the external support of our design agency and other freelancers when required to ensure creative assets are delivered to a brief, on time and with the highest quality of output.

WHATS IN IT FOR YOU?
You’ll get to play an integral role in the growth and success of an exciting QSR brand that is growing at pace.

As well as a competitive salary (dependent on experience) you’ll also be eligible for a bonus scheme worth up to 20% of your salary.

Further benefits include:
· As much chicken as you can eat!
· 25 days holiday plus bank holidays
· Your birthday off
· Individual medical insurance
· 3x life insurance
· Income protection of up to 75% of salary to retirement should you be unable to work.
· Pension contributions of 5%
· A 4-week paid sabbatical after 5 years of employment
· Cycle to work scheme.
· Arsenal supporters: you get to work with AFTV! However, if you aren’t an Arsenal supporter you still need to work with AFTV…

BEFORE APPLYING
If you’ve read this far, you feel you fit the bill and are keen to apply, we are interested in hearing from you. As part of your application please let us know about 2 social media accounts you love, with a few sentences on why.

Fair Warning: if you don’t do this you won't be considered for the role. We are doing this to ensure our applicants are engaged with the process and are not simply clicking ‘easy apply’. Best of luck!