Social Media Manager - Luxury

Job Description

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Job Description

As the Social Media Manager for FLANNELS, you will be responsible for the smooth, timely, consistent, and on-point messaging for our social channels, ensuring all content priorities are fully supported and amplified, as well as owning social-first activations and extensions across FLANNELS with a focus on creative concepts and forward planning, activating the social strategy.
Manage the social media channels for FLANNELS fashion, executing the strategy and planning, briefing in and scheduling content in line with strategic pillars.
Maintain daily activity across all social platforms including Instagram, Facebook, TikTok, Pinterest, YouTube, and LinkedIn.
Plan rollouts and implement strategy for hero and social content, aligning creator content and content capture across campaigns and events.
Monitor community engagement and engage with customers, UGC and influencer content across all platforms. Work with customer service to provide a premium CS experience.
Creating social first content by capturing BTS, Instagram reels and styling videos on campaign and internal shoots.
Work with the Creative and Marketing teams to develop new social initiatives to drive KPI’s i.e partnerships, competitions, giveaways, influencer content.
Write and edit copy across social, ensuring brand’s tone of voice is maintained
Assist in running upper and mid funnel paid social activity.
Collaborate with social team to build social trend reports, focusing on industry and social trends, tech updates, key competitors, and visual references for social content.
Responsible collating weekly, monthly and campaign social reports
Support Marketing with campaign and relationship management including with key brands.

Qualifications

Education or background in social media, marketing, branding or e-commerce.
At least 2-3 years’ experience working in a similar role, with experience working in the fashion sector (luxury industry experience as a nice to have, but not essential).
Passion for social media, and strong understanding of analytics, reporting and best practices.
Experience working with paid social or paid social teams.
Strong organisational skills, time management, the ability to prioritise, be flexible and multitask.
Excellent communication skills and use of written English and attention to detail.
Basic experience in Photoshop/Adobe Suite is a nice to have, as well as basic content editing skills – from cropping imagery to creating short-form social-first video content.

Additional Information

An opportunity like this at Frasers Group is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:
Think without limits - Think fast, think fearlessly and take the team with you
Own it

and back yourself - own the basics, own your role and own the results
Be relevant - Relevantto our people, our partners and the planet