Social Media Marketing specialist

Are you a passionate and results-driven Social Media Marketing specialist with strong Paid Social experience looking to make a real impact within a well-established and growing digital agency?

This highly respected digital development and marketing agency based near Shrewsbury, is seeking a talented Social Media Account Manager to join their dynamic team. This is a fantastic opportunity to take ownership of paid social strategies for a diverse range of clients, working in a collaborative and supportive environment.

The Role:
As a Social Media Account Manager, you will be responsible for the planning, execution, optimisation, and reporting of paid social media campaigns across various platforms (e.g., Meta (Facebook & Instagram), LinkedIn, X (Twitter), Pinterest, TikTok). You will work closely with clients to understand their objectives, develop tailored strategies, and deliver exceptional ROI.

Key Responsibilities:

• Develop, implement, and manage innovative paid social media strategies aligned with client goals and KPIs.
• Conduct thorough audience research and targeting to maximise campaign effectiveness.
• Create and manage engaging ad copy and creatives, collaborating with design teams where necessary.
• Monitor campaign performance, budgets, and pacing, making data-driven optimisations to improve results.
• Analyse campaign data and provide clients with clear, insightful reports and actionable recommendations.
• Stay at the forefront of paid social trends, platform updates, and new advertising opportunities.
• Build and maintain strong relationships with clients, acting as their main point of contact for paid social activity.
• Collaborate with internal teams (e.g., SEO, Content, Web Development) to ensure integrated digital strategies.

About You:

• Proven and strong experience in Social Media Marketing is essential.
• Must live within a commutable distance of Shrewsbury.
• Good knowledge of major social media advertising platforms (Meta Ads Manager, LinkedIn Ads, etc.).
• Demonstrable experience in creating and managing successful paid social campaigns across various objectives (e.g., lead generation, conversions, brand awareness).
• Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions.
• Excellent communication, presentation, and interpersonal skills, with the ability to build rapport with clients.
• Highly organised with strong attention to detail and the ability to manage multiple projects simultaneously.
• A proactive and results-oriented mindset.
• Experience with analytics tools (e.g., Google Analytics) is highly desirable.
• Agency experience is a plus, but not essential.

For immediate consideration, apply with your CV or feel free to call for more details.