Social Media Planner

We’re looking for a strategic and creative Social Media Planner to lead the development of insight‑driven social media strategies that drive brand growth, engagement, and measurable results. This role bridges strategy, planning, and performance, ensuring social activity aligns with broader business and marketing objectives.

You’ll translate audience insight, platform trends, and brand priorities into clear social strategies, content frameworks, and channel plans - working closely with creative, content, and paid social teams to bring plans to life.

Key Responsibilities:

Strategy & Planning

• Develop integrated social media strategies aligned to brand, marketing, and commercial objectives
• Create channel strategies, content pillars, tone of voice guidance, and campaign frameworks
• Lead social planning for campaigns, launches, and always‑on activity
• Identify growth opportunities through platform trends, audience behaviours, and cultural insight

Audience & Insight

• Define and refine audience personas based on data, social listening, and market insight
• Use insights to inform content direction, messaging, and channel prioritisation
• Monitor competitor and category activity to inform strategic recommendations

Content & Activation

• Work with creatives, content creators, and community teams to guide content ideation and execution
• Ensure content is purpose‑led, platform‑native, and aligned to strategic goals
• Support paid social planning with audience, messaging, and creative recommendations

Performance & Optimisation

• Set success metrics and KPIs for social strategies and campaigns
• Analyse performance data to evaluate effectiveness and optimise future plans
• Produce clear, actionable reporting and strategic recommendations for stakeholders

Collaboration & Stakeholder Management

• Act as the strategic social lead on projects, presenting plans with confidence
• Collaborate with internal teams and external partners to deliver best‑in‑class social activity
• Support junior team members with guidance and strategic thinking

Essential

• Proven experience in social media strategy, planning, or digital strategy
• Strong understanding of major social platforms (e.g. Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest)
• Experience developing audience‑led, insight‑driven social strategies
• Confidence working with data, analytics, and performance metrics
• Excellent communication and presentation skills

Desirable

• Experience working with brands in the retail sector
• Understanding of paid social and integrated media planning
• Familiarity with social listening and analytics tools (e.g. Sprinklr, Sprout, Brandwatch, native platform tools)
• Agency experience or working across multiple brands

What We’re Looking For

• A strategic thinker with a strong instinct for culture, platforms, and audience behaviour
• Someone who balances creativity with commercial thinking
• Curious, proactive, and confident challenging briefs to deliver better outcomes
• Organised, collaborative, and comfortable working in a fast‑paced environment

Perks at ITG — alongside a competitive salary, here's what you can look forward to:

• Time off that works for you — 25 days' holiday + bank holidays, a paid Wellbeing Day, flexible bank holidays to honour cultural or religious observances, and the option to buy or carry over up to 5 extra days.
• Flexibility & lifestyle — Smart Working with up to 40% from home, and after 12 months, the option to work from abroad for up to 90 days a year.
• Family & life milestones — Enhanced family friendly leave, 3 extra days for your wedding/honeymoon, and an Employee Assistance Programme whenever you need support.
• Financial perks — Pension scheme, Corporate Medical Cash Plan, electric car salary sacrifice scheme, and tax-efficient payroll giving to your favourite charities.
• Growth & recognition — Funding for professional qualifications, monthly Employee of the Month awards (£250 bonus), and referral bonuses of up to £1,500.
• Community & wellbeing — Regular Wellbeing Workshops, 30+ Wellbeing Champions, a paid Volunteer Day, and an online perks platform with discounts on top brands, days out, and gym memberships.

What next? Like what you see? Drop us your application and someone from our team will be in touch.

We Value Diversity

We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality.

We are not only committed to increasing the visibility and recognition of talent from under-represented groups within our organisation, but the wider industry too.

At the end of the day, we make sure we take time to look after ourselves, each other, and the planet, because we’re always stronger together.

ITG have a number of community groups available to employees and exist to offer a safe space for like-minded colleagues, with shared interests to connect, socialise and check in with each other.

What next?
If you found yourself interested in knowing more, drop us your application and someone from our team will be in touch.

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