Social Media Specialist

SHARE Creative is seeking a dynamic and results-oriented Social Media Specialist to join our growing team. This role offers an exciting opportunity to take ownership of social media strategies for a portfolio of clients, driving engagement, building communities, capturing content at events and contributing to measurable business outcomes. The ideal candidate will possess a strong understanding of the social media landscape, a proven track record of developing and executing successful campaigns, and the ability to translate client objectives into impactful social media initiatives. Experience in the automotive sector is a must, as some of our key clients operate within this industry. The candidate will crucially have experience producing content alongside managing communities, so an understanding of community management is vital. Reporting to the Social Media Director you will play a key role in shaping our clients' online presence and achieving their marketing goals.

Key Responsibilities

Social Media Strategy & Execution:

• Develop and implement comprehensive social media strategies aligned with client objectives and overall marketing plans.
  
• Lead the creation of engaging, platform-specific content (text, image, video, interactive) that resonates with target audiences and enhances brand voice.
  
• Manage and maintain content calendars, ensuring timely and strategic scheduling of posts across various social media platforms (e.g., Instagram, Facebook, X/Twitter, LinkedIn, TikTok).
  
• Stay ahead of algorithm updates and emerging platform features to optimise content performance and reach
  

• Cultivate and nurture vibrant online communities by actively monitoring social media channels, responding thoughtfully and professionally to comments and messages, outreaching to different audiences and fostering meaningful interactions.
  
• Identify and engage with key influencers and relevant stakeholders to amplify brand reach and build strategic partnerships.
  
• Proactively identify and address potential issues or negative sentiment, escalating when necessary.
  

Performance Monitoring & Analysis:

• Establish key performance indicators (KPIs) and utilise social media analytics tools to track, measure, and analyse campaign performance.
  
• Generate insightful and actionable reports on social media performance, providing data-driven recommendations for optimisation in monthly reports and Quarterly Business Reviews (QBRs).
  
• Conduct competitive analysis to identify trends, benchmark performance, and inform strategic decision-making.
  

• Serve as a key point of contact for clients regarding social media strategy, execution, and performance.
  
• Contribute to the development and delivery of compelling client presentations and reports, clearly articulating social media strategies and results.
  
• Collaborate effectively with internal teams (e.g., creative, account management) to ensure seamless campaign execution and integrated marketing efforts.
  
• Proactively manage client expectations and ensure timely collection of assets and approvals.
  

• Continuously explore and implement the latest social media trends, tools, and technologies to enhance campaign effectiveness and drive innovation.
  
• Participate actively in industry events, webinars, and workshops to stay informed and share knowledge within the team.
  
• Contribute to the development of internal best practices and processes for social media management.
  

Requirements

Essential Skills & Experience:

• Proven experience (3-5 years) in a social media management role, ideally in an agency 
  
• Experience in the automotive sector is a must
  
• Demonstrable success in developing and executing impactful social media strategies that have delivered measurable results.
  
• Can pick up a mobile phone and capture/edit pre-developed assets at events or on shoots.
  
• Deep understanding of the nuances and best practices for various social media platforms (e.g., Instagram, Facebook, X/Twitter, LinkedIn, TikTok).
  
• Exceptional written and verbal communication skills, with the ability to craft compelling and brand-aligned content.
  
• Strong analytical skills and proficiency in using social media analytics tools to track, interpret, and report on performance (e.g., Meta Business Suite, Twitter Analytics, LinkedIn Analytics, TikTok Analytics, Google Analytics).
  
• Experience with social media management and scheduling tools, primarily Sprinklr (but could also include Hootsuite, Buffer, Sprout Social etc).
  
• Solid understanding of design principles and basic photo/video editing skills are highly desirable.
  
• Excellent organisational skills, attention to detail, and the ability to manage multiple projects simultaneously.
  
• A strong portfolio showcasing successful social media campaigns and content creation.
  

• Highly creative and innovative with a passion for pushing boundaries.
  
• Proactive, self-motivated, and takes initiative.
  
• A strategic thinker with a results-oriented mindset.
  
• Excellent problem-solving skills and the ability to adapt to changing situations.
  
• A collaborative and strong team player with excellent interpersonal skills.
  
• Eager to learn, grow, and contribute to a dynamic agency environment.