South East Asia Community Lead - UK

About our Company:

LemFi (YC S21, Series B) is revolutionizing cross-border financial services for immigrants through its multi-currency platform, processing over $1 billion in monthly transactions. We provide instant remittances, foreign exchange services, and multi-currency accounts, all in one seamless experience.

With 300+ employees across 15+ countries, our platform supports twelve currencies and integrates directly with local banks and mobile money providers, ensuring fast, low-cost transactions. But we’re not stopping at payments. LemFi is building a comprehensive financial ecosystem empowering immigrants with the financial tools they need to thrive—wherever they go.

Our vision: To build the first full-stack financial services hub for the world’s immigrant population. 🚀

Who you are:

You are a candidate who would thrive in a fintech startup environment like ours, where we readily accept individuals with a humble, yet uplifting attitude alongside a diligent sense of work ethic. The teams here at LemFi are passionate about their work and fields of expertise, but also lend hands on cross-functional responsibilities to ensure the success of the company and the satisfaction of our clientele.

Job Summary:

Responsibilities are as follows:

• Develop and implement customer acquisition strategies through diverse sales and marketing initiatives.
• Build and maintain relationships with associations, community leaders, NGOs, social media influencers, and other key stakeholders to promote LemFi’s services.
• Lead and manage a team of promoters to ensure effective market penetration and brand visibility.
• Drive awareness and trust within the Southeast Asian diaspora by engaging with communities and leveraging cultural touchpoints.
• Own and achieve customer acquisition and revenue targets in the designated sender country.
• Collaborate with internal teams to develop localized marketing campaigns and promotional activities tailored to the Southeast Asian audience.
• Monitor market trends, customer feedback, and competitor activity to optimize growth strategies.
• Act as a brand ambassador, ensuring that LemFi remains the preferred online remittance service for Southeast Asian migrants.
  

Requirements:

• Proven experience in sales, marketing, or community engagement, preferably within financial services, fintech, or diaspora-focused businesses.
• Strong network within Southeast Asian communities in the sender country.
• Ability to establish and nurture relationships with associations, NGOs, universities, and influencers.
• Experience leading teams, managing promoters, and executing grassroots marketing strategies.
• Strong communication, negotiation, and leadership skills.
• Data-driven mindset with the ability to track performance and optimize campaigns for growth.
• Ability to work independently in a fast-paced, target-driven environment.