About Us
McDonalds has run its business in the UK since 1974 and currently operates over 1500 restaurants across the UK and Ireland, serving almost four million customers each day. McDonalds is one of the UKs largest private sector employers, employing over 170,000 people.
Reporting to the UKI business leadership, the Senior Director, Strategy, Insights will play a central role in shaping and supporting the UKI growth agenda. The role will translate enterprise and market priorities into clear strategic choices, generate and assess opportunities for sustainable growth, and provide high-quality insight to support leadership decisions. Working collaboratively across the UKI business and with global and international partners, the Senior Director will help define strategic priorities, lead selected cross-functional initiatives and build alignment around practical plans. The role requires a strong balance of strategic thinking, commercial judgement and hands-on delivery, with the credibility to influence senior stakeholders without relying on formal authority. This role offers significant exposure to senior leadership and provides a strong platform for continued development into broader leadership positions.
The Senior Director will lead and develop the UKI strategy capability. The role will work through a combination of direct team leadership, cross-functional project teams and influence across a complex matrix. Final team scope and reporting lines will reflect the UKI operating model.
The ideal candidate is an accomplished strategist with relevant experience in a top-tier strategy consulting environment and/or a corporate strategy role. They will combine structured thinking and analytical depth with strong commercial instincts and a practical approach to implementation. Comfortable operating with ambiguity, the candidate will be able to frame complex questions, develop clear recommendations and engage senior decision-makers across a matrixed organisation.
The successful candidate will be collaborative, low-ego and delivery focused. They will demonstrate the judgement to know when to challenge, when to build consensus and how to move from strategic ambition to executable action.
Business & Functional Experience - Must Have / Nice to Have
Must Have
Nice to Have
At McDonald's, we are People from all Walks of Life...
Company Vision and Culture
Our Global vision is to build a better McDonalds and in the UK and Ireland we are working hard to be the UK & Irelands best-loved restaurant company.
McDonalds is defined by its culture. Our culture shapes and informs everything we think and everything we do. Our culture influences the way we interact with each other, and how we interact with customers, franchisees and suppliers. Our culture motivates and inspires us to attract and retain great talent, creating positive, energising, exceptional working environment for us all.
Our values drive our culture and shape our beliefs, our priorities and our actions. They influence the decisions we make, how we treat one another and how we show up as a brand to the world.
Serve: We put our customers and our people first
Inclusion: We open our doors to everyone
Integrity: We do the right thing
Community: We are good neighbours
Family: We get better together
At McDonalds we are People from all Walks of Life...
People are at the heart of everything we do, and they make the McDonalds experience. We embrace diversity and are committed to creating an inclusive culture that means people can be their best authentic self in our restaurants and offices, which helps us to better serve our customers. We have a strong heritage of diversity and representation within our communities, which we are proud of. The diversity of our people, customers, Franchisees and suppliers gives us strength.
We do not tolerate inequality, injustice or discrimination of any kind. These are hugely important issues and a brand with our reach and relevance means we have a very meaningful role to play.
We also recognise our responsibility as a large employer to continue being active in our communities, helping to develop skills and drive aspirations that will help people to be more aware of the world of work and more successful within it, whether with McDonalds or elsewhere.
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