Job Description - Sr. Manager, Marketing and Omnichannel, International
Work with internal and external experts to influence the diagnostic odyssey faced by patients, minimizing delays, reducing misdiagnosis, and accelerating referral to relevant specialties Ensure that all projects meet high ethical, legal, compliance, data privacy, and regulatory standards, in line with Alnylam guidelines Collaborate closely with the regional product team on the tactical planning process, contributing to ideation brainstorming and working groups for IMAC as part of the yearly brand planning exercise Provide high-quality input to the regional teams to help shape regional product tactics and identify and share best practices Develop and provide countries with tactical activities and turnkey projects tailored to the International context and in line with the regional and global strategy, such as disease awareness initiatives, promotional campaigns, and omnichannel stakeholder engagement initiatives resulting in meaningful interactions with the targeted audiences Work collaboratively within the regional commercial team and beyond, including cross-functionally (medical, diagnostics, business operations, etc.) and with global and country teams Ensure excellent collaboration with the medical teams, such as global medical leads, regional and country medical leaders, patient advocacy, and diagnostics, with best-in-class compliance of all activities with relevant rules and regulations MBA, MSc, or equivalent, with a focus on marketing, omnichannel, brand management, or a related field Significant commercial experience in pharma/biotech, including rare diseases/specialty pharma Proven experience in marketing, commercial strategy, disease awareness, market growth, and omnichannel at the country or regional/global level Strong collaboration skills with global, regional, and country teams, fostering excellent partnerships to co-develop and accelerate the adoption of omnichannel marketing deliverables that help countries achieve their goals Good knowledge of the ATTR therapeutic area including the disease pathophysiology and patient journeys and capacity to learn about other diseases Hands-on experience in driving omnichannel projects across multiple countries and driving agencies and external partners to achieve well-defined business goals Relentless external focus, testing all plans against market and customer insights Strong execution leadership - demonstrated ability to ensure outstanding execution in multi-country matrix leadership role Strong business and financial acumen Intellectual agility, able to handle the complexity of countries Excellent communication and collaboration abilities including fluent English Excellent understanding of applicable compliance, regulatory, and legal rules for commercial activities
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