Sr. Specialist Enterprise Partner Marketing

The primary responsibility of the Sr. Specialist, Enterprise Partner Marketing role is to build and scale Quark’s strategic partner-led go-to-market (GTM), with a primary focus on Microsoft and a secondary focus on vertical solution partners across highly regulated industries. 

Reporting to the Director, Marketing, the role will ensure Microsoft stakeholders across partner teams, field sellers, and solution architects understand Quark’s flagship content automation solution Quark Publishing PlatformQuark Content Copilot, how it extends and builds upon Microsoft Copilot Studio, Azure AI Foundry and Microsoft Fabric, and where it unlocks new revenue opportunities in our ICP audiences. The Sr. Specialist will work closely with Microsoft counterparts to embed Quark into relevant solution conversations, partner referrals, and sales pursuits, accelerating Quark’s enterprise pipeline through supporting Microsoft’s customer adoption objectives. 

The role acts as a bridge between
product, marketing, sales, and partner organisations, translating Quark’s value into Microsoft-aligned narratives, sales enablement assets, and co-sell motions. Importantly, this role will have a close partnership with the
Channels & Alliance Manager (CAM) - Strategic Partnerships, who owns Quark’s partner relationships at a strategic and executive level, including Microsoft. While the CAM is responsible for overall alliance strategy, executive alignment, and long-term partner positioning, the Sr. Specialist, Enterprise Partner Marketing is accountable for
supporting and executing on those relationships’
day to day with co-marketing initiatives and field-level activation that generates sales pipeline opportunities. Close collaboration with our enterprise product marketing and creative design managers will help drive this success. 

Beyond Microsoft, the role also supports the identification, onboarding, and activation of new
vertical and industry partners, which include system integrators and domain specialists, through targeted, direct campaigns across financial services, government, life sciences, and other regulated sectors that fit our ICPs. Success in this role requires strong commercial judgement, comfort operating in complex partner environments, and the ability to execute consistently, tracking and maintaining all activity in our Salesforce CRM system. 

 
Key Measurable Outcomes 

• Successful deployment and scaling of the partner GTM for Quark Publishing Platform and the enterprise product stack, demonstrably increasing engagement with the Microsoft partner and field-seller teams 

• Generation of 5+ new Microsoft-led sales opportunities per quarter to influence the Quark Publishing Platform pipeline in our ICP sectors such as financial services, life sciences, manufacturing and government 

• Creation of 3+ new pieces of Microsoft partner-facing sales enablement content every month which talk directly to the Microsoft sellers and stakeholders, such as case studies, playbooks, decks, solution briefs, use case overviews with ROI, website landing pages and more, to encourage clear adoption of our Quark Content Copilot messaging and sales motions 

• Delivery of a minimum of 3 co-marketing campaigns and 15 partner-led MQLs per quarter for new and existing channel partners using strong collaboration with the product marketing and sales teams  

• Provision of weekly reports to the VP Global Marketing / Director, Marketing on performance against key measurable outcomes, showing the consistent execution of partner marketing plans and campaigns 

Responsibilities 
 

• Drive the
  partner marketing relationship with Microsoft, acting as Quark’s operational point of contact alongside the CAM 

• Develop and execute Microsoft-aligned and wider partner marketing plans, including sales enablement assets and messaging, co-marketing campaigns and webinars and sales and partner playbooks 

• Ensure Microsoft stakeholders clearly understand Quark Publishing Platform and Quark Content Copilot, and how we build on Microsoft products to extend them into regulated content workflows and where and how it supports Microsoft’s sales objectives 

• Support Microsoft co-sell motions by enabling Quark’s participation in partner referrals, field-led opportunities and joint customer conversations 

• Identify, onboard, and support new
  vertical solution partners
  across regulated industries 

• Collaborate with internal sales teams to align partner activity with pipeline goals 

• Track and report on partner performance, engagement, and contribution to revenue using Salesforce CRM for activity tracking, and AI agents and automation for productivity 

• Represent Quark in partner-facing meetings, events, and ecosystem initiatives 

Skills and Qualifications 

• Bachelor’s Degree in marketing or related business field 

• 2+ years’ marketing experience in a software company, ideally in a partner marketing role 

• Strong understanding of the Microsoft ecosystem, with Microsoft marketing or sales experience highly advantageous  

• Result and goal-oriented mindset with a start-up mentality for growing the opportunity pipeline 

• Exceptional at marketing campaign execution and analysis  

• Competence in using AI tools with an innovative mindset for adopting new AI-powered and automated methods for marketing operations 

• Outstanding English communication and business language skills to intelligently engage target audiences 

• Understanding the importance of CRM and marketing automation systems (Salesforce experience preferred but not essential) 

• Self-motivated, timely and responsible for team deadlines and output 

• Desire for career success in partner marketing management