Store Community Lead

ABOUT FINISTERRE

Born two decades ago from the needs of hardy British surfers, Finisterre is proudly B Corp certified and a leader in its field; designing functional and sustainable products for those that share a love of the sea and adventure. Whether based at our cliff top headquarters in St. Agnes, Cornwall or in one of our eleven retail locations across the UK, Finisterre is a truly unique brand and career proposition.

Perched a few hundred meters from the crashing Atlantic, our HQ at St. Agnes’ Wheal Kitty Workshops is at the heart of our brand. Here we stay true to our original design ethos of functionality and sustainability brought to life in an understated style and identity, always remaining committed to product, environment, and people.

Our people are at the very heart of the Finisterre brand, wherever they may be in the world, sharing our values and vision to make the world a better place. Culture and team are everything here. We take care to create a working environment where our people are valued and can thrive and grow with us. It’s a buzzing place to work, and we are privileged to enjoy the natural environment and ocean on a daily basis.

As we enter the next exciting stage of global growth, we are on the lookout for talented individuals to join our crew. So, if you are as passionate about the ocean as we are, if you embody our values to be Brave, Honest and Driven, if you want to be part of a truly authentic, purpose-led brand and you share our vision to create exceptional products in a responsible way, then we would love to hear from you

ABOUT THE ROLE

Community is at the heart of our brand – we believe in creating real, meaningful relationships with our customers, our employees and our suppliers.  If we get people talking about us organically, then it will be the fuel for our future growth.  This role is all about supporting the Community function at Finisterre - it’s about ensuring community comes to life in the way we expect – as well as on time and on budget.  It would suit a highly organised 50/50 thinker - meaning 50% strategic thinking and 50% creative output.  The three primary focuses of this role are Retail Marketing, Partnerships and Product Seeding.

KEY RESPONSIBILITIES

Retail Marketing (Events & Activations)

• Outreach and liaison with local community groups, grassroot organisations and individuals to curate agreed upon event programme, activity and support.
• Coordinating store events both at grassroots level and with scale – Including budget mgmt, invite/guestlists, ticketing platforms, local marketing, event production, store assets and reporting.
• Support and deliver world class, flagship events on a monthly basis (with support and briefing from HQ).
• Continually inform central community team of both proactive/reactive event and marketing opportunities from a local level.
• Management of monthly budget to realise set objectives across event programme. Raising invoices where appropriate.
• Reporting: condense weekly/monthly/post event reports with feedback direct to HQ – attendance, key takeaways, required action.
• Sense checking and adhering to Finisterre event pillars throughout process - Repeatable, Purposeful, Participatory.
• Building on portfolio of contacts for continued reference.

Partnerships

• Representing the store and business when in communication with existing and future brand partners (collaboration partners, ocean partner network, ambassadors, local BCorp and individuals).
• Cultivate relationships across a multitude of direct/indirect interest groups, nurturing and developing community agenda.
• Identifying new customer acquisition opportunity – integration through store-led and 3rd party events.
• Attendance at relevant off-site and brand aligned events – meet-ups, screenings, partner activity.

Product Seeding / Gifting

• Working to a monthly budget, centred around our key acquisition product as well as product stories, host “fit sessions” with target community influencers to facilitate gifting in store.
• Coordinating gifting and product support to associated community groups and activations – raffles, partner clothing allowance.
• Supporting gifting and PR protocol from store – liaising with central community team to assist with timely PR requests from publications and individuals.

WHAT YOU’LL BRING TO FINISTERRE

• Passion for marketing – with an enthusiasm for community and relationships.
• Burgeoning strategy skills - able to understand how community activities drive our strategic priorities.
• Great communication skills – you know who to involve and when, you set them up clearly with the information and expectations that they need to deliver.
• Great taste - you intuitively understand what is on and off brand for Finisterre.
• World-class people skills. This is all about the law of attraction. You are naturally magnetic and thrive by meeting and getting to know new people and partners. You are a natural connector.
• An entrepreneurial spirit. You understand how your work impacts the business and you feel exhilarated by your successes and motivated by your mistakes.
• A strong sense of personal responsibility – you own your work and are excellent at managing up, down and across.
• 1+ years’ experience working in retail or with retail brands.
• Passion, energy and aspiration in line with Finisterre values, products, brand and customers.
• Thrives on positive change and able to manage self and others under pressure
• Willingness to own and drive your personal development plan, and open to asking for and accepting feedback on performance
• Knowledge of and adherence to all the company’s policies, procedures and BCorp certification standards

Important: The successful candidate must, by the start of their employment, have permission to work in the UK. Please note that Finisterre are not licensed to sponsor overseas workers.

WHAT YOU’LL RECEIVE FROM FINISTERRE

We are offering a 20 hour, 12-month fixed term contract, based at our London store. We’ll invest in you with a competitive hourly rate depending on your skills and experience.

But it’s not just a job. At Finisterre, we provide an opportunity to grow and develop yourself within at a fast-paced, growing B Corp certified brand with a great culture and an exciting purpose. You’ll get the chance to collaborate with a diverse community of people with a shared mission. In return, we take good care of you through a range of initiatives and rewards, including:

• A discretionary bonus scheme, based on company performance
• A pension scheme with Nest
• 25 days holiday per year, plus up to 8 UK bank holidays
• Additional holidays for length of service
• Your birthday day off
• 60% product discount for personal and gift use
• 30% Friends and Family product discount
• Life assurance with access to an employee assistance program
• Access to a wide range of wellbeing programs, including counselling services, headspace membership, eye tests, yoga, cycle to work and a range of perks
• Regular company social events
• Paid volunteering opportunities – we will support you in giving back to communities and causes
• Various discounts from our B Corp community
• Individual training and development plans
• Sea Tuesday companywide updates
• And so much more!

Closing date: 28 June 2024. We’ll be interviewing as we go along, so we’d encourage you to submit your application at the earliest opportunity, as the role may close earlier than advertised.