Strategic Account Director

As a Strategic Account Director you will be responsible for driving sustainable revenue growth across all Crawford & Company UK&I service lines. This is a senior, externally facing growth role with a clear mandate to shape market strategy, unlock new opportunities, deepen senior client and broker relationships, and help position Crawford as the partner of choice across the UK insurance market.

The role sits within Client Services and reports to the Chief Client Officer, working in close partnership with the Head of Key Clients. It will collaborate across the UK Executive Leadership Team, P&L leaders, practice leads, operations, finance and marketing to align growth opportunities with client needs, operational capability and Crawford’s wider commercial strategy.

Growth & Commercial Strategy

• Support the Chief Client Officer and Head of Key Clients to influence, build and execute a compelling UK&I growth strategy aligned to Crawford & Company’s overall business objectives.


• Identify and prioritise target opportunities.


• Lead new revenue initiatives, including new service lines, proposition development, sector expansion and opportunities to create or open new markets.


• Monitor market trends, competitor activity and insurer strategies to inform commercial decisions.


• Be an active ‘market presence’ for Crawford sales activity on social media and industry forums.

Sales Leadership & Business Development

• Own and deliver annual and multi‑year sales targets, with clear accountability for top‑line growth.


• Lead complex, high‑value new business opportunities, including framework agreements and panel appointments.


• Personally lead the growth agenda for priority prospect accounts, major brokers, insurers, reinsurers and MGAs, creating new relationships and opening new routes to revenue.


• Act as a senior sales ambassador, helping improve conversion, cross-sell and retention through clear market insight, disciplined follow-up and strong internal alignment.

Client & Market Engagement

• Act as a senior ambassador for the business in the UK insurance market.


• Build trusted relationships at claims, underwriting, placement and C-suite level, creating meaningful senior connections around what matters most to clients.


• Represent the firm at industry events, conferences and forums, enhancing brand visibility and credibility.


• Work closely with operational leaders to ensure growth ambitions, client commitments and service delivery are aligned, credible and deliverable.

Proposition & Product Development

• Collaborate across Crawford leadership and practice leads to refine and differentiate service propositions.


• Identify opportunities for market-leading, value-added services, innovation and technology-enabled solutions that differentiate Crawford in the market.


• Ensure propositions are clearly articulated, priced appropriately and supported by compelling sales materials.

Internal Leadership & Governance

• Work across the UK & Ireland leadership team to create and align growth plans.


• Contribute to pipeline reporting at UK ELT level.


• Support activity where relevant, including commercial due diligence and integration planning.

Key Relationships

• Internal: Chief Client Officer, Head of Key Clients, UK ELT, P&L and Practise Leads, Claims & Adjusting Directors, Operations, Finance, Marketing


• External: Insurers, reinsurers, brokers, MGAs, corporate risk managers and other senior market stakeholders.

Essential: 

• Established network and credentials across main lines of business. 


• Ability to develop new market conversations.


• Proven track record of driving revenue growth, opening new relationships and converting strategic opportunities into measurable results.


• Deep understanding of the UK insurance market, including insurer and broker decision‑making structures.


• Strong strategic thinker, combined with disciplined execution and the ability to turn market insight into clear commercial action.


• Credibility to operate at Board and C‑suite level with external clients.

Desirable

• Experience in high‑growth environments


• Exposure to specialty lines (e.g. construction, energy, financial lines, cyber, major loss).


• Involvement in leading growth or new market entry.