Strategy & Operations Principal

Via is using technology to transform transportation around the world. From changing a single person’s daily commute to reducing humanity’s collective environmental footprint — we’ve got huge goals.

As a Strategy & Operations Principal, you will lead and optimise on-the-ground operations, ensuring top-quality service for Via’s partners and passengers across the UK. You will shape operational strategy, tackle complex challenges, and work closely with cross-functional teams to drive growth. This is a hands-on, high-impact role for a leader who thrives in fast-paced, dynamic environments.

What You'll Do:

• Own the performance of a selected portfolio of our UK services, delivering on operational goals while ensuring a world-class customer experience


• Identify and solve problems in real time, coordinating with on-the-ground teams and cross-functional partners to keep operations running smoothly


• Drive strategic initiatives with external partners and internal teams, using insights from active services to improve processes and shape the future of our service


• Oversee core and field teams, fostering a collaborative, cohesive, high-energy culture.


• Collaborate with teams across Via, including Strategy, Product, Partnerships, and Operations, to improve scalability and operational excellence


• Recommend strategies that balance service quality, efficiency, and SLA commitments


• Analyse data, track key metrics, and prepare reports to inform decisions, optimise resources, and continuously improve performance

Who You Are:

• Entrepreneurial operator: equally comfortable setting strategic direction and rolling up your sleeves to execute. You are motivated to take full ownership to improve and drive your services forward every day.


• Stakeholder-savvy: able to lead discussions and explain complex concepts to any audience, as well as navigate intricate customer, regulatory, and operational relationships.


• An exceptional leader: people enjoy working with you and for you, and you naturally foster collaboration and growth


• Data-informed operator: you uncover trends and use insights to improve operations and outcomes


• Agile and adaptable: you thrive in fast-paced environments, navigate change with enthusiasm, and step in hands-on when needed


• Experienced: bring 6–10 years of relevant experience that informs your decisions, whether from startups, tech, consulting, finance, or other industries


• Problem solver and executor: you don’t accept the status quo, are detail-oriented, action-focused, and can manage multiple priorities effectively

What We Offer

• Joining a global employer with over 600 mobility deployments in 35+ countries


• Becoming part of a company that was awarded for its commitment to social good


• Salary range: £70-95k plus equity. This role is open across a range of levels — title and comp will be calibrated to your experience, knowledge, and skills.


• A hybrid working model and a spacious office near Chancery Lane, where you can enjoy weekly team lunches


• Comprehensive health scheme offered through AXA

We’re Via, and we build technology that changes the way the world moves. We’re driven by a simple mission: to create modern and efficient public transportation systems that provide far greater access to jobs, healthcare, and education. With our best in class suite of products, we make transit thrive. 

Our teams of worldclass engineers, data-scientists, product managers, operations specialists, marketers, transit experts and more bring cutting-edge AI-powered software and innovative technology-enabled operations to our partners across the globe. Founded in 2012, Via builds solutions to digitize, automate, and enable data-driven decision making for entire transportation networks; fixed-route buses, microtransit, paratransit, school buses, autonomous vehicles, and more. 

If you’re excited to be at the forefront of modernizing the future of transportation, are up for solving tough problems, and willing to become/already are a transit nerd, we are the place for you. Even if your past experience doesn’t align perfectly with every qualification in the job description for this role, we encourage you to apply. You may be just the right candidate for this or other opportunities. 

Ready to join the ride?

Via is an equal opportunity employer.