Strategy Director

Armadillo is the UK’s leading independent CRM agency. We are on a mission for our clients to unlock the potential from their data and MarTech and grow value in their customers. We work with some of the world’s biggest brands, including Disney, Nationwide, P&O Cruises and Cunard Cruises, to produce beautifully creative, highly effective and award-winning CRM campaigns.

We believe in the long-term success that comes from always putting the best interests of our clients and the well-being and progression of our staff at the heart of everything we do. We are ambitious and free-thinking, yet at the same time pragmatic and straightforward.

We have ambitious plans for our agency, and we are growing fast – recent new client wins include Huel, Which and The National Trust. We are now looking for a Strategy Director to join our Strategy and Insight team and play a key role in Armadillo’s next chapter.

So, think you can help us?

Strategy Director Role

As our Strategy Director, you will be an experienced and confident strategic thinker, able to meet the growing demand within the business for clear, ambitious and well-informed strategies to meet our client’s business challenges. As a senior member of the Strategy team, you will be expected to take the lead on key projects, working with independence and good judgement and with key stakeholders across the business and senior Clients

As Strategy Director, you will be responsible for leading the day to day strategic output of several of Armadillo’s key clients. The ideal candidate will be familiar with both brand and performance marketing strategies, with key experience in data driven and/or CRM communications.

Strategy Director Responsibilities

• Taking leadership of day to day strategy for a number of Armadillo’s key clients

• Working with both the Insights and Strategy teams to fuel client strategy utilising data-led insights

• Oversee communications plan creation across all major projects, ensuring they are optimised against client strategies

• Oversee and approve (and/or write) major project briefs to the highest standard with clear strategic approach inspiring creatives and guiding analysts, as well as providing oversight and guidance for junior team members

• Create compelling strategic narratives displaying creativity using data and insight at their core and support junior teams to develop narratives to the same standards.

• Craft stories in tools such as Powerpoint to deliver simple but compelling and visually appealing decks for Director level clients

• Responsible for the Strategy team’s resourcing alongside the Data Strategy Director, MD and Delivery team.

• Responsible for individual development of direct reports through Armadillo’s Quarterly Performance Review (QPR) process

Strategic Director Requirements

• Ideally a minimum of 5 years’ experience working on data-led strategy in CRM and/or performance marketing for B2C brands

• Experience would ideally be in an agency environment

• Strong presentation skills both face to face and virtually, with the ability to engage well with senior clients and with presentations that tell a story using strategy, data and insight

• Demonstrate clear, practical knowledge of analytical approaches & methodologies with the ability to translate the complex into simplified explanations

• Understanding of major Marketing, Brand and Performance strategic theories and tools including behavioural economics.

Benefits

• Hybrid working model (3 days in the Central Bristol office. Tuesday - Thursday)

• Breakfast and lunch options available for office days

• 25 days’ annual leave plus a day off on your birthday, increasing by 1 day per annum at each year anniversary up to 30 days, plus bank holidays

• Summer and Festive hours – finish 2.5 hours early one Friday per month in June, July, August and one day, chosen by you, in December

• Contributory company pension 4% employee 3% employer of total pay through salary sacrifice, escalating 1% each year following your 2nd anniversary at Armadillo, up to 8% employer contribution

• Relocation package

• Bupa dental care

• Vitality health insurance

• Lots of social events, including Summer and Christmas parties

• Cycle to work scheme

• Employee Assistance Programme offered by Health Assured

• IPA Membership

• Bristol Creative Industries Membership

Equal opportunities

Armadillo is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age.